
ffffffffffffffffff fair dinkum how easy is this job. Your put your reserve in the paper and buyers turn up and bid at reserve and you sell it to the highest bidder: Greg Costello RT Edgar sells Holyrood St Hampton with complete transparency
It is 6pm Saturday and the James Auction Clearance Rate on the 26 $1 million-plus properties we attended and reported on today was 69 per cent.
Three Cheers for Greg Costello and Evelyn Papadopoulos of RT Edgar Brighton. Today they auctioned a flat in Holyrood St Hampton with a publicly declared and advertised reserve. And guess what, the world didn’t cave in. We witnessed 3 bidders with over a 100 bids – the 2nd one at the $475,000 reserve, after a cheeky first bid of $400,000. Bought for $551,000. While we see a good case that a declared reserve should not be mandatory for sellers we also think that agent smoke and mirrors quoting should not be the only alternative for buyers.
But I digress.
Stonnington Summary
James Connell, Director of Marshall White reported a very strong day with 27 out 31 auctions selling. He said very strong – across the board. The next three weeks are big for Marshall White.
We saw 24 $m+ campaigns this week with a seller disconcerting 10 passed in at auction. That is a clearance rate of 58% and the main reason the overall James Clearance Rate is as weak as it is today.
Why? Price is why? Many vendors are dare we say it ahead of themselves. We are no longer convinced we are in an across the board rising Stonnington market.
Lots more in Stonnington Market Wrap below …….
Boroondara Summary
Scott Patterson of Jellis Craig said 80% of their 44 auctions sold today with 29 Wattle Valley Road Canterbury $450,000 over reserve at $3.65m and 24-26 Dean St Kew selling for $800,000+ over reserve. Strong numbers and bidders at most auctions according to Scott with the next 3 weeks being huge and in fact December 12th is a company record for auctions on one day – ever at Jellis Craig. Scott thinks that there is an underlying strength in buyer demand and if December 12th finishes positive then next year should start the same. At present he can see no cracks.
But Glen Iris – WOW – we talked about it in market news last week – but what are they putting in the water there – 16 – yes 16 reported campaigns in Glen Iris this week with all bar 2 selling. Since 1 October there have been 39 sales over a million. 39 – 39 – yep 39 over a million.
Lots more in Boroondara Market Wrap below …….
Bayside Summary
Julian Augustini said Hodges 6 out of 7 sold at auction.
Buyer demand is quite strong as buyers realize little stock is coming on moving forward over next 5 weeks
“Both Campbell and I have 5 auctions each for December 12th. These campaigns started today and response has been strong so Dec 12th is looking strong despite huge numbers of auctions this weekend.”
More offers being made prior to auction that I’ve seen in a years – and there are a quite a few sold before. Sandy last week 2 sold at and 1 passed in and 4 sold before.
$1m to $1.5m is very strong through Sandy and Hampton.
Lots more in Bayside Market Wrap below …….
Evolution of a Agent
The title of this article may lead some to think that this will be a record short Market Insight. Agents simply have not changed over the years. They are still creeps who lie and trick and do anything for a deal.
Real estate agents (throughout this article we refer to buying or selling agents collectively) unfortunately do not enjoy the best reputation. Many people believe that agents have not changed over the years: a common view is that agents are liars who do anything for a deal.
Well, truth is relative and not telling the whole truth can be essential to getting the best deal for your client. As a buyer agent we are asked certain questions that, no matter how many times we’re asked, we need to deflect, avoid or respond to in a slightly less than straight manner in the first instance. If we don’t, we might as well not worry about hanging out our shingle because we are not representing our clients correctly.
Similarly, when we ask a selling agent for his or her price, whether there is other interest and whether we can cut a deal today, we don’t always get, or expect to get back all of the answer.
To believe, as a buyer, you will be told the whole truth on all issues, by selling agents is the same as believing a politician will tell the truth on all issues. This may be unreasonable and definitely naïve on your part and naivety in real estate can be a very costly thing.
I personally lie at times if lying is defined as allowing some to think differently to what we know to be the case. And I assume this is where many buyer and seller agents get their lowly reputation. I’m working on zero lying but I am not quite there yet.
While I may “lie” to some, I emphasize far less than you may think – I do not lie to my clients and those whom I represent. And I don’t do this because I am claiming to be of high morals. I don’t lie to my clients because it is bad business practice. I really do believe the majority of skilled $m+ agents, be it buying or selling agents, think the same and do the same with their clients.
As the skills of buying and selling agents improve the amount of lies reduce. I certainly lie less to selling agents than I did 5 or 10 years ago. It’s a work in progress and the more skilled both parties are, the less lying.
The conundrum in all this, is that eventually in the buying/selling process most of the deals we do; have a high level of truth between the buying and selling agent, be it at auction, private sale or through expressions of interest.
That’s right, truth and dealing actually do have a high interaction in real estate. Yes, truth and dealing are not always partners, but they are far more common partners than many people think.
Repeating myself, truth is the most common conduit by which a deal is done when dealing with skilled buying and selling agents on either side.
Final point on lying. More often than not lying doesn’t work – it hinders the deal not helps it – if it helped our buying clients against skilled selling agents, we may use it more. But most times it doesn’t improve our client’s situation and it definitely doesn’t, in our opinion, make us more effective or more emotionally or financially rewarded agents. Many other of the best buying and selling agents who earn the big money also do not lie to their clients (and are getting better at being truthful with others, be it buyers or sellers). Those client liars who do consistently earn reasonable dollars, earn their incomes, in our opinion, not because of their lies but because of their work rate and skill and presence. They may well earn more if they lied to their clients less often.
The point of this article is to say that with regards to lying, in our opinion, buying and selling agents are evolving. That is not to say we/they are getting better at it – we/they are doing less of it.
So why deal with agents (buying or selling) if we are not perfect human beings?
The evolution of a good agent is a lot more than telling the truth. we’re sure the milk bar owner in Neerim South is an honest man but if he doesn’t know anything about buying a $2 million family home then it doesn’t matter how morally upstanding he is, I wouldn’t be hiring him, or even asking him for free help, to assist me to buy a new home.
And that is the second area where we think agents have again evolved – knowledge. As a group, we have left the jungle and are more and more becoming, dare we say it, almost valuable members of society because of knowledge.
Knowledge good agents have:
- Past sales and the ability to point out which is relevant and which is not. We are meant to know these because, with buying, history often repeats itself.
- How to present a home to maximise its appeal, because that brings in more buyers. More buyers means more demand and that means higher prices. If we are a buying agent,then we need to recognise homes that may have not been dressed up nicely and, while they may seem ugly ducklings, they are in fact somewhat of a hidden gem.
- Legislation.
- How to talk to buyers to gather information relevant to maximise the seller’s position and,if a buyer agent, how to gather information to maximise the buyer’s position.
- How to guide clients away from poor decisions, and not to panic but be decisive.
- How to remain clear and focused under pressure – how not to be sidetracked with deliberate and accidental curveballs.
- How to recognise opportunity through experience – things a book cannot teach you. Things you have leant from past mistakes.
- How to show you have $2.1million when in fact you only have $1.8million and vice versa.
More evolution. Good agents are a lot more than telling the truth and having knowledge. And this is one of the major differences between Neanderthal agents and the modern Homo Sapien varieties. Agents have evolved in their ability to guide and manage expectations and most agents have thorough processes to do this.
Guidance and Guidelines: Many buyers and sellers do not think through all the consequences (because they don’t know them) of their decisions. For instance, if you don’t know that poor light and flow can make your family unhappy in many imperceptible ways, then you won’t consider this – a good buyer agent can guide his or her buying client through this. Similarly, if selling, and you are unaware that your home is a good one but not a popular one, then your focus may be on salesman commission rather than selling method and you will never know that your decision created untold stress for you at a failed sale and also cost you $325,000 in the price. A good selling agent can guide his or her selling client through this minefield.
Expectation management: many professional agents, whether a buyer or selling agent, have become loads better at giving options by explaining what may happen in advance; so that when the buyer or seller hits a little crisis, as they almost always inevitably do, they don’t zig when the smart decision was to zag.
Taking this a little further – Process.
If you could see inside the most effective selling agencies, you would see well-oiled machines that, as a group, achieve far more than any individual can. You see systems that may have 100 or so checkpoints in them, systems designed to avoid error and maximise position for their client. Processes that maximise the outcomes for seller and reduce poor seller decisions and increase good seller decisions. Processes that leave few, if any, stone unturned in terms of marketing, follow up, communications and so on.
Walk into a company such as Marshall White or Barry Plant and you will see training, systems and processes that would be the equal of any formula one team (we imagine) – processes that are designed to produce winning situations every Saturday.
Good processes are a huge part of the modern evolving real estate agent and, if the training is right and the leadership at the top spot on, then these processes produce great results for their clients day in and day out. This has been another big evolution and computers, databases and the internet have facilitated this.
As buyer agents as an industry mature, we too are improving and will continue to improve our buying processes.
One final thing that agents do a lot more of, in this competitive 21st century environment is work hard and smart. Fifty, even 10, years ago maybe it was an off-the-cuff statement, a bit a bravado and then some beers. We have evolved.
With the information superhighway and the professional processes (others have) and the knowledge and the systems and an increasingly well-informed public comes a reality that selling and buying agents need to do all the above and they need to do it smart. They need to be well trained , have assistants, use computers and be fit (yes run, swim, think). And they need to do it every day because if they are not – then their, or more importantly your (be you buyer or seller), competitor is getting the upper hand on you.
A good agent in 2009 is a whole lot more than a commission expense or a full-time liar of the previous dark ages. A good agent (buying or selling), has become one that can add value (greater than the expense) to the single most important material decision of your life – where you will live and where your family will grow up. We are not perfect but we are evolving……… Stay tuned.
Buy Well
Mal