
To help us get a sense of what happened this year in Melbourne’s Top End property market, on both sides of the fence, we asked some of the greats of Melbourne real estate – our Legends – to give us their perspectives. We also asked them to take a longer historical view on how this year compared with the recent past and on how it might impact on the market when it opens again next year.
Peter Batrouney – Jellis Craig – 0419 005 236
What happened this year in your area of expertise?
Demand was not quite as strong as 2010. However for a prime property such as 47 Kinkora Rd Hawthorn it is a very strong market still.
Supply is holding and our own stats support that.
Prices are down by 10-15%
Where are we on the price cycle compared to 2007 peak, 2008 GFC or say 2010. And what do you think will happen to price early next year?
Next year I expect the market to open up briskly as it has always done in my 43 years of tracking it. February is statistically the most successful month in which to sell.
In general terms I expect things to be steady as she goes in 2012.
John Holdsworth – Hocking Holdsworth – 0417 318 271
What happened this year in your area of expertise?
This has been a year of two markets.. The year stated strongly with supply and demand well balanced after a slow end to 2010. Most surplus stock from 2010 was mopped up early in the new year and prices were comparatively strong.
About mid year however, the news of Europe started to dominate, which initially lowered supply. But at the same time we saw sliding prices (meaning demand dropped even more).
One thing that has become apparent is the flight to quality. Main roads and other distractions have almost become unsalable in Port Philip, particularly in the $2 million plus range.
Where are we on the price cycle and what do you think will happen to price early next year?
In one sense, having a breather after the price spikes of 07 and 09 is not such a bad thing, as 20% growth per annum is unsustainable. The question is, is this a breather or a five year flat market?
Having said that, the market will become the market as we know it and we will deal with it accordingly.
Greg Hocking - 0418 329 961
What happened this year in your area of expertise?
Demand was steady for the first half of the year across all price ranges. In the second half there was a noticeable drop off in demand above $2 million. Up to and around $1 million has remained steady. Supply contracted sharply mid year and rebounded strongly over October and November, noticeably easing prices. Overall the market faded toward the finish line with many properties failing to attract buyers at any price. Subsequently a significant number have been withdrawn from sale altogether. In closing, it is fair to say that prices across the board have dropped by 10 to 15% this year.
Where are we on the price cycle and what do you think will happen to price early next year?
The current price cycle mirrors the worst of 2008 and much like the early 90s buyers are remaining cautious and largely unresponsive to the downward movement in pricing that has occurred throughout 2011. The ongoing negative media coverage of the market has no doubt influenced many would be buyers to ‘sit on the fence’.
The easing of interest rates offers a glimmer of hope for a more balanced market as we move into 2012. No other factor will have more of an influence on the 2012 market than interest rate movements. However a full 1% drop over a relatively short time frame would be required before prices begin to rise again.
James Connell – Marshall White – 0418 312 907
What happened this year in your area of expertise?
In 2011 we have seen a reserved correction in terms of pricing as a result of general uncertainty and fear as a result of world economies and media commentary across the many markets in which we operate.
Where are we on the price cycle and what do you think will happen to price early next year?
2012 in my opinion will represent great buying opportunities to those looking to enter the market or upgrade an existing property.
Alastair Craig – Jellis Craig – 0418 335 363
What happened this year in your area of expertise?
Demand has been strong for the good quality period/modern homes in the A Grade streets
Supply is down approximately 10%
Pricing West of Burke Road is very stable. East of Burke Rd prices are down 10-15%
When the market gets a little tougher, buyers tend to stick close to Glenferrie/Cotham Rd (The school belt)
Pricing is approximately 10% down overall from the peak of the market – Easter 2010
Where are we on the price cycle and what do you think will happen to price early next year?
2012- Hawthorn/Kew to remain steady. East of Burke Road has already fallen 15% and may thus remain stable.
Rob Vickers-Willis – Abercromby’s – 0412 210 066
What happened this year in your area of expertise?
With the economic uncertainty from Europe and the continual fluctuations of the share market in the USA we have seen confidence drop in the Australian economy and share market.
This, along with the negative media over a period of time, has caused the market to drop between 5-10 % this year. Many vendors with A-plus rated properties have not placed them on the market, which has compromised the quality of stock. B-grade real estate is bringing average prices so the quality of property is not on offer and therefore prices have fallen. This is a trend that will most likely continue through the first half of 2012.
Where are we on the price cycle and what do you think will happen to price early next year?
We are probably half way through the cycle and, depending on what happens to the European markets and the RBA (if they have the balls to drop rates by another 75 basis points by April 2012), we will then see the cycle slow or jump ahead. I expect property prices to vary 1-5% up or down or stay constant for the next 12 months.
Andrew Stuart – Hocking Stuart – 0418 329 960
What happened this year in your area of expertise?
2011 has been a tough year! And yet along with that it has brought opportunities!
Opportunities to ‘skill up’ your staff, particularly in the area of selling in tough conditions, keeping track of that elusive buyer, and still endeavouring to achieve respectable outcomes for your clients.
Clearance rates in Bayside have remained fairly steady throughout the year at around 50-60%.
In previous years approximately 30% of the properties we sold were to investors. This year probably that figure is closer to 10%! Given that, coupled with more people looking to rent rather than to buy, you can understand why rental properties are very hard to find and why weekly rent is going through the roof! Demand has slipped! Supply of saleable properties has declined with many vendors still clinging to prices of 2 years ago. Therefore fewer properties have been selling for cheaper prices.
Where are we on the price cycle and what do you think will happen to price early next year?
However, the good news is that I reckon we are at 6 o’clock. Things will improve from here. The question is: When?!!
John Bongiorno – Marshall White – 0418 328 056
What happened this year in your area of expertise?
It has been a challenging year, however properties well priced have continued to sell successfully in this market.
Where are we on the price cycle and what do you think will happen to price early next year?
In regard to prices compared to previous years, there are so many different market places within our markets – it is difficult to pinpoint movement, in some instances prices have held firm, in others there have been price adjustments compared to previous years.
I am optimistic about 2012 and I believe the adjustment to prices will see astute buyers take advantage of the market place that exists currently and create more activity than 2011.
Iain Carmichael – Bennison Mackinnon – 0418 850 988
What happened this year in your area of expertise?
It has become evident that buyer demand for most sectors of the residential market across Melbourne’s inner suburbs has receded from the highs of late 2010. Buyers have become more studied in their approach and are less inclined to negotiate on properties that are overpriced. Accordingly, people are taking longer to make buying decisions and family buyers are quite prepared to ‘walk away’ from properties that do not meet their needs. On the plus side, buyers are still prepared to pay fully for well located properties offering the right accommodation.
When prices fall in inner Melbourne, supply follows. This time around is no exception to that rule and its not surprising that fewer people are choosing to sell right now. This very fact actually maintains buoyancy in the market.
A clear reduction in the level of ‘irrational exuberance’ in the market place has occurred for all sorts of reasons - uncertainty, uneasiness and apprehension to name three.
Where are we on the price cycle and what do you think will happen to price early next year?
Who knows where we are on the Price Cycle? On the ‘economic clock’ we are probably at about ‘twenty past’. Prices will be flat at best in 2012. All the more reason to select the right agent who really understands how to maximise selling prices on behalf of vendors, rather than just making another a sale! On the other hand, real estate prices could well re-bound if the European economy falters and private investors move funds from equities. The money has to go somewhere!
Bert Stewart – Buxton – 0418 350 199
What happened this year in your area of expertise?
Demand has been reasonably strong overall, especially at the bottom end of the market below the $1,500,000 range.
Supply is certainly down on the previous year because of the vendor’s uncertainty of what’s happening with the global financial situation, people tend to be conservative in times like these.
Prices have come off 10% to 20% in the top end of the market but have held better in the bottom end.
Where are we on the price cycle and what do you think will happen to price early next year?
Compared to the price cycle of the last 3 years I believe prices are below, but having said that for prestige properties with a wow factor in excellent locations and priced well, they are selling well.
Prediction of the market next year would be steady as she goes with the first batch of auctions in February and March a strong barometer of what will happen going forward.
Michael Gibson – Kay and Burton – 0418 530 392
What happened this year in your area of expertise?
2011 has been the year of continual market fluctuations which has made giving accurate advice extremely difficult. Since the start of May supply and demand have been lower however the properties that tick all the boxes have continued to sell well.
Prices have come off in varying degrees; 5% to 15% depending on the quality of the offering, with market conditions perhaps similar to that of 2008. The auction clearance rates do not reflect the current underlying strength in the market.
Where are we on the price cycle and what do you think will happen to price early next year?
2012 will be determined by local interest rates and confidence levels of the world around us, and to that end let’s hope rates come down and confidence goes up!!
Phillip Kingston – Gary Peer – 0414 353 547
What happened this year in your area of expertise?
Whilst there were many highlights, overall most agents/agencies will be glad to shut the doors on the 2011 real estate market.
Lower prices, a lower volume of transactions, less competition and longer ‘days on market’ will ensure most agents holiday locally this summer rather than venturing overseas (if they will holiday at all). A reported closing of eight real estate agencies per month in 2011 meant only the strong, well organised companies survived.
The year started with a bang with good clearances and healthy buyer competition in February and March. This provided a misleading perception about the late 2010 market jitters, which was only temporary. The next three months (April, May, June) really set the tone for the year to come as selling prices were rapidly corrected upon buyers refusing to pay precedent prices. Conversely many vendors who had price expectations based on the prior ‘bull’ year weren’t willing to accept the new market conditions. Those who did were the ultimate winners as prices progressively declined through the year albeit at a very slow rate.
By mid-year the ‘new market’ had set in and transactions were occurring creating a new level of pricing that resulted in many vendors withdrawing from the market resulting in low offerings.
Where are we on the price cycle and what do you think will happen to price early next year?
I would like to think 2012 will be a ‘hot’ real estate year, but realistically I don’t think it will be. It will most likely be a balanced market between buyers and sellers prepared to transact at today’s prices. Good, unique, well-positioned properties will still be sought after and often will attract a premium prices as stock levels are not likely to be as high as they were in previous years.
Rodney Morley – TBM Woodards – 0418 321 222
What happened this year in your area of expertise?
As you know the weaker market we are experiencing is caused by a shift in the demand and supply cycle. Demand has dropped whilst supply over the year has not dramatically fallen, resulting in fewer purchasers, with a greater choice.
In the last two months the gap has increased further in the buyers favour, i.e. demand down and supply up. As a result of these market forces prices have softened.
The peak of the market was October 2009 – March 2010, I believe across the board in the area that I operate there has been a 10 – 15% reduction in prices from the peak.
Obviously, there are exceptions, especially when properties tick all the boxes. Few have exceeded the previous peak unless due to exceptional circumstances i.e. – adjoining property holders, unique properties etc.
Due to the rolling crisis in Europe, buyer’s confidence has been reduced. In good times people confidently purchase prior to selling their own properties but with confidence levels lower, conservatism creeps in and buyers are reluctant to stretch the purchase price as they take a more conservative view of their trade in. This is why we aren’t experiencing huge percentage increases over and above the reserve prices.
Where are we on the price cycle and what do you think will happen to price early next year?
As mentioned above, we are certainly below the 2010 peak. My experience is that sentiment is more negative now than the 2008 GFC. I believe prices in the New Year will be similar to what we are currently experiencing now (10-15% lower than the March 2010 peak) and expect them to remain at these levels in the forseeable future.
Of course if GFC 2 occurs, as several commentators are predicting, combined with a lack of confidence in the current government, prices could further reduce into 2012.
It will be interesting to see the reaction to today’s second interest rate drop in 2 months. However, past history has demonstrated the biggest gains in housing prices have been accompanied by considerably higher interest rates than we are currently experiencing.
Geoff Cayzer – Cayzers – 9699 5999
What happened this year in your area of expertise?
Demand
The demand in the Inner City Bayside Area has diminished quite considerably over the last 12 months. The market has been supported by the movement of local people within the surrounding districts. There is strong sales evidence that indicates that buyers have endeavored to upgrade in the current market.
Supply
The supply of properties over the last 12 months has been similar to recent years. With the Melbourne auction conversion rate being in the mid 50% has seen a lot of properties being passed in and available for private sale. With the compression of new auctions and the backlog of private sales it has seen a wonderful cross section of quality properties from which the public can choose on the open market.
Price
With the slowing down of the sales conversion rate and the lack of confidence of buyers it has seen a definite discount across the board with regard to price. In some examples there has been a definite 5 – 10% reduction in the sale price when compared with last year. Whilst all vendors have been prepared to reduce their asking prices they will not accept silly offers as they still retain good equity in their property and are prepared to wait until the market improves.
Why?
With the compounding factors of the overseas economic climate uncertainty in the share market and lack of confidence of the buyers it has seen nervousness throughout the market. Potential buyers have still inspected properties and have shown interest but have been unprepared to make a formal commitment. Conversation with higher priced owners has indicated that they are hoping for an improvement in the market in 2012. That has yet to been seen!
Where are we on the price cycle and what do you think will happen to price early next year?
We are of the opinion that with the rises and falls during the period 2007 – 2010 that the market throughout 2011 has been of a similar type. The major difference that we have noticed is that people selling during the GFC had to sell whereas the people under pressure in 2011 have elected to hang on until the market corrects accordingly. We see a slight improvement in 2012 but do not believe that the market will get the previous heights of prices achieved in previous years.




3) Negotiate: As buyers if you want to negotiate to your advantage while still maintaining a reasonable level of risk in terms of buying versus missing out on the home, then you need to be able to apply the Fisherman’s Friend Wet Fish Slap on overpriced homes. You know the commercial – where she gives him an uppercut with a wet fish. If the price is baloney and you are not going to pay it, don’t walk away – you may be doing yourself and the seller a disservice, as you may in fact be the best buyer. Go and hit the seller with the Fisherman’s Friend Wet Fish Slap and then apply pain relief afterwards. This is exactly what our selling agent friends have been doing for years in post auction negotiations. They hit you hard with a big number, then they offer to relieve your pain (slightly). So if you have a sensible price, go and offer it – you may well be the seller’s best deal and if you walk away because of your timidity, then both you and the seller lose. If aFisherman’s Friend Wet Fish Slap is not your caper consider hiring a professional who can help you – it’s invigorating. And of course if it doesn’t have the desired effect – consider moving on.
Friday 25th November – 58 Howitt Road, Caulfield North has been bought for a record Caulfield price according to the effervescent Ross Savas of Kay and Burton. The price; well can say they were talking $6 million and the calibre of the home leads us to conclude they would have got that, so over is definitely not out of the question. This was a truly great home, our James Home Rating of 838/1000 is one of the highest we have scored this year. The market is obviously still recognising and paying for great quality.
Market News). This has to be good for buyers. Where in recent times our main role has been finding quality homes – the bulk or our work has moved to assessment and negotiation. Price is such a movable beast right now and it’s good, as a buyer, to have an open mind and strategies (within your acceptable risk v reward parameters) to take advantage of the lay of the land. Please that is not to say that all the goodies are being given away – far from it – but once a home falls into that certain category (eg stale, overpriced or a B grader) then significant discounts are possible – if the vendor wants to sell. Yes you need to know what to do, how to do it and when to do it – but professional advice can fill that knowledge gap for you. Two properties purchased in the last fortnight or so $700,000+ off the original asking price and that was a $3m home and $300,000+ off the original asking price and that was a $2,000,000 home. The market is operating normally – however now, more so than at any other time this year, it is a true buyers’ market – Great Choice and Negotiable Prices. Buy Well.
Grace Park, north-facing rear, big land and beautiful period home. Some may say a drover’s dog could sell this on a sunny day, but that would be unfair on Peter Batrouney and Campbell Ward. This writer knows for sure we will get a first rate performance and in all likelihood a very solid result. About 120 have gathered in the back yard and we begin with a vendor bid of $5,000,000. Quickly in $50,000s between Bidder 1 and Bidder 2 we reach $5,300,000 and a half time break. Two more bidders join in and it’s on the market at $5,500,000. A few more bids and it’s all over at $5,660,000. A typical successful Peter Batrouney and Campbell Ward / Grace Park auction.
The excitement was in the air and the house was buzzing with people enjoying the sunshine and the stunning panoramic view of the beach literally on the doorstep. With only 500 beach front homes in Melbourne, explained auctioneer Rowan Thompson to the large crowd of 100, the “international standard resort style property” represented a wonderful opportunity. Mr Thompson opened proceedings with a vendor bid of $2,800,000 and sought $100,000 rises. With Mr Thompson’s encouragement, a bidder from the crowd obliged with a bid of $2,900,000. A vendor bid of $3,000,000 followed and despite Mr Thomson’s best efforts, there was no further bidding on the day and the property was passed in on the vendor bid.
PRICE: $3,000,000+ (Agent Quote)
PRICE: $6,500,000 plus (Agent Quote)
PRICE: In the picture you can see next door which was also subject to a similar campaign recently at a similar asking price tag ($20,000,000 to $30,000,000). The price – if it does indeed sell – will be a source of conjecture, supposition and innuendo for months to come just like Shakespeare Grove was last year and just like when this home was so famously bought and sold last time (a decade ag0).

16 Kenley Court Toorak (Michael Gibson of Kay and Burton) – Bought for over $12 million for nearly 2000 sqm of land a very substantial home. James Home Rating 779/1000. Excerpt from James Home Rating:
24-26 Balmerino Ave, Toorak (Justin Long of Marshall White and Hugh Hardy of Bennison Mackinnon) – 1850 sqm of land inc tennis court. Passed in at the Thursday afternoon auction for $7,000,000 and was bought immediately afterwards for an undisclosed amount. As I went through this home it felt mostly about the land and the sweeping views, however I suppose that is the way with almost all Toorak homes. The end result was $3,800 per sqm approx.


October 29th: Excerpt from October 15th James Marketnews: Want a home with a Tennis Court in Toorak? Got around $6 million dollars? In the last week we visited, assessed and rated: 11 Scotsburn Toorak (Andrew Smith), 10 Montalto Toorak (Mike Gibson) and 25 Scott Glen Iris (Rae Tomlinson). All have tennis courts.
October 29th: 54 Hanby St 
Mid- Week Apartment Auction: 3002/368
Biggest Sale: 38 Kerferd St,
Biggest Pass In: 11 Scotsburn Grove, Toorak, Jeremy Fox (





What stood out most, apart from the fact that it was a hugely popular show that captured everyone’s imagination, was how many rules were broken. Breaking those rules has led almost inevitably to the end result, where only one of the properties sold under the hammer at auction. Sorry guys, but this was always going to a disaster in the making. For us though as viewers, it was an invaluable lesson in how not to make money through property.
Crowd numbers were high to witness the auction of this rare absolute beachfront property. Auctioneer Leigh Hallamore cleverly positioned himself along the back fence in front of the beach to maximise the emotional impact of the uninterrupted beach views of the (as it turned out) 4 bidders. With at least three beachfront properties selling recently at $6m, $7m then resold for $8m and an undisclosed price, 25 Kent was – as expected – strong. An opening bid of $4m was a ‘dream price’. A second bidder quickly upped the price to $5.9m and the bidding was on, stopping at $6.35m where the property was passed in to see if there was a bit more. And there was: a final sale price of $6,400,000 or not too far off $10,000 per sqm if you saw no 



But while some journalists and publications are arguing that the ‘true’ clearance rate may in fact be lower because agents do not report every unsold auction, some agents are arguing that the emphasis on a Melbourne-wide clearance rate is also misleading.



Melbourne’s Inner East and Bayside represent a majority of Melbourne’s Million Dollar Plus sales, and predicted auction numbers in these areas for the four weeks in May are as follows: this past weekend 45, next week 43, and the last two weeks in May, 105 and 106. Even though there were five Saturdays in May 2010, there would need to be an incredible number of private sales this year to get the final numbers of solds anywhere near last year, and that is not likely to happen with the current market mood.






A number of the key selling agents were off this weekend on holidays and, as with many buyers, they seem to have turned their attention to pursuits other than buying and selling.



The overall quality of homes on offer was up on previous weeks and they were plentiful in number. We saw lots of 700+ James Home Rating (quality) homes go to auction this weekend.







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