To help us get a sense of what happened this year in Melbourne’s Top End property market, on both sides of the fence, we asked some of the greats of Melbourne real estate – our Legends – to give us their perspectives. We also asked them to take a longer historical view on how this year compared with the recent past and on how it might impact on the market when it opens again next year.

Peter Batrouney – Jellis Craig – 0419 005 236

What happened this year in your area of expertise?
Demand was not quite as strong as 2010. However for a prime property such as 47 Kinkora Rd Hawthorn it is a very strong market still.
Supply is holding and our own stats support that.
Prices are down by 10-15%

Where are we on the price cycle compared to 2007 peak, 2008 GFC or say 2010. And what do you think will happen to price early next year?
Next year I expect the market to open up briskly as it has always done in my 43 years of tracking it. February is statistically the most successful month in which to sell.

What happened this year in your area of expertise?
This has been a year of two markets.. The year stated strongly with supply and demand well balanced after a slow end to 2010. Most surplus stock from 2010 was mopped up early in the new year and prices were comparatively strong.

About mid year however, the news of Europe started to dominate, which initially lowered supply. But at the same time we saw sliding prices (meaning demand dropped even more).
One thing that has become apparent is the flight to quality. Main roads and other distractions have almost become unsalable in Port Philip, particularly in the $2 million plus range.

Where are we on the price cycle and what do you think will happen to price early next year?
In one sense, having a breather after the price spikes of 07 and 09 is not such a bad thing, as 20% growth per annum is unsustainable. The question is, is this a breather or a five year flat market?

What happened this year in your area of expertise?
Demand was steady for the first half of the year across all price ranges. In the second half there was a noticeable drop off in demand above $2 million. Up to and around $1 million has remained steady. Supply contracted sharply mid year and rebounded strongly over October and November, noticeably easing prices. Overall the market faded toward the finish line with many properties failing to attract buyers at any price. Subsequently a significant number have been withdrawn from sale altogether. In closing, it is fair to say that prices across the board have dropped by 10 to 15% this year.

Where are we on the price cycle and what do you think will happen to price early next year?
The current price cycle mirrors the worst of 2008 and much like the early 90s buyers are remaining cautious and largely unresponsive to the downward movement in pricing that has occurred throughout 2011. The ongoing negative media coverage of the market has no doubt influenced many would be buyers to ‘sit on the fence’.

What happened this year in your area of expertise?
In 2011 we have seen a reserved correction in terms of pricing as a result of general uncertainty and fear as a result of world economies and media commentary across the many markets in which we operate.

Where are we on the price cycle and what do you think will happen to price early next year?
2012 in my opinion will represent great buying opportunities to those looking to enter the market or upgrade an existing property.

Alastair Craig – Jellis Craig – 0418 335 363

What happened this year in your area of expertise?
Demand has been strong for the good quality period/modern homes in the A Grade streets
Supply is down approximately 10%
Pricing West of Burke Road is very stable. East of Burke Rd prices are down 10-15%
When the market gets a little tougher, buyers tend to stick close to Glenferrie/Cotham Rd (The school belt)
Pricing is approximately 10% down overall from the peak of the market – Easter 2010

Where are we on the price cycle and what do you think will happen to price early next year?
2012- Hawthorn/Kew to remain steady. East of Burke Road has already fallen 15% and may thus remain stable.

Rob Vickers-Willis – Abercromby’s – 0412 210 066

What happened this year in your area of expertise?
With the economic uncertainty from Europe and the continual fluctuations of the share market in the USA we have seen confidence drop in the Australian economy and share market.
This, along with the negative media over a period of time, has caused the market to drop between 5-10 % this year. Many vendors with A-plus rated properties have not placed them on the market, which has compromised the quality of stock. B-grade real estate is bringing average prices so the quality of property is not on offer and therefore prices have fallen. This is a trend that will most likely continue through the first half of 2012.

Where are we on the price cycle and what do you think will happen to price early next year?
We are probably half way through the cycle and, depending on what happens to the European markets and the RBA (if they have the balls to drop rates by another 75 basis points by April 2012), we will then see the cycle slow or jump ahead. I expect property prices to vary 1-5% up or down or stay constant for the next 12 months.

Andrew Stuart – Hocking Stuart – 0418 329 960

What happened this year in your area of expertise?
2011 has been a tough year! And yet along with that it has brought opportunities!
Opportunities to ‘skill up’ your staff, particularly in the area of selling in tough conditions, keeping track of that elusive buyer, and still endeavouring to achieve respectable outcomes for your clients.
Clearance rates in Bayside have remained fairly steady throughout the year at around 50-60%.
In previous years approximately 30% of the properties we sold were to investors. This year probably that figure is closer to 10%! Given that, coupled with more people looking to rent rather than to buy, you can understand why rental properties are very hard to find and why weekly rent is going through the roof! Demand has slipped! Supply of saleable properties has declined with many vendors still clinging to prices of 2 years ago. Therefore fewer properties have been selling for cheaper prices.

Where are we on the price cycle and what do you think will happen to price early next year?
However, the good news is that I reckon we are at 6 o’clock. Things will improve from here. The question is: When?!!

John Bongiorno – Marshall White – 0418 328 056

What happened this year in your area of expertise?
It has been a challenging year, however properties well priced have continued to sell successfully in this market.

Where are we on the price cycle and what do you think will happen to price early next year?
In regard to prices compared to previous years, there are so many different market places within our markets – it is difficult to pinpoint movement, in some instances prices have held firm, in others there have been price adjustments compared to previous years.

I am optimistic about 2012 and I believe the adjustment to prices will see astute buyers take advantage of the market place that exists currently and create more activity than 2011.

Iain Carmichael – Bennison Mackinnon – 0418 850 988

What happened this year in your area of expertise?
It has become evident that buyer demand for most sectors of the residential market across Melbourne’s inner suburbs has receded from the highs of late 2010. Buyers have become more studied in their approach and are less inclined to negotiate on properties that are overpriced. Accordingly, people are taking longer to make buying decisions and family buyers are quite prepared to ‘walk away’ from properties that do not meet their needs. On the plus side, buyers are still prepared to pay fully for well located properties offering the right accommodation.
When prices fall in inner Melbourne, supply follows.  This time around is no exception to that rule and its not surprising that fewer people are choosing to sell right now. This very fact actually maintains buoyancy in the market.
A clear reduction in the level of ‘irrational exuberance’ in the market place has occurred for all sorts of reasons -  uncertainty, uneasiness and apprehension to name three.

Where are we on the price cycle and what do you think will happen to price early next year?
Who knows where we are on the Price Cycle? On the ‘economic clock’ we are probably at about ‘twenty past’. Prices will be flat at best in 2012. All the more reason to select the right agent who really understands how to maximise selling prices on behalf of vendors, rather than just making another a sale! On the other hand, real estate prices could well re-bound if the European economy falters and private investors move funds from equities. The money has to go somewhere!

Bert Stewart – Buxton – 0418 350 199

What happened this year in your area of expertise?
Demand has been reasonably strong overall, especially at the bottom end of the market below the $1,500,000 range.
Supply is certainly down on the previous year because of the vendor’s uncertainty of what’s happening with the global financial situation, people tend to be conservative in times like these.
Prices have come off 10% to 20% in the top end of the market but have held better in the bottom end.

Where are we on the price cycle and what do you think will happen to price early next year?
Compared to the price cycle of the last 3 years I believe prices are below, but having said that for prestige properties with a wow factor in excellent locations and priced well, they are selling well.
Prediction of the market next year would be steady as she goes with the first batch of auctions in February and March a strong barometer of what will happen going forward.

Michael Gibson – Kay and Burton – 0418 530 392

What happened this year in your area of expertise?
2011 has been the year of continual market fluctuations which has made giving accurate advice extremely difficult. Since the start of May supply and demand have been lower however the properties that tick all the boxes have continued to sell well.
Prices have come off in varying degrees; 5% to 15% depending on the quality of the offering, with market conditions perhaps similar to that of 2008.  The auction clearance rates do not reflect the current underlying strength in the market.

Where are we on the price cycle and what do you think will happen to price early next year?
2012 will be determined by local interest rates and confidence levels of the world around us, and to that end let’s hope rates come down and confidence goes up!!

Phillip Kingston – Gary Peer – 0414 353 547

What happened this year in your area of expertise?
Whilst there were many highlights, overall most agents/agencies will be glad to shut the doors on the 2011 real estate market.

Lower prices, a lower volume of transactions, less competition and longer ‘days on market’ will ensure most agents holiday locally this summer rather than venturing overseas (if they will holiday at all).  A reported closing of eight real estate agencies per month in 2011 meant only the strong, well organised companies survived.

The year started with a bang with good clearances and healthy buyer competition in February and March. This provided a misleading perception about the late 2010 market jitters, which was only temporary. The next three months (April, May, June) really set the tone for the year to come as selling prices were rapidly corrected upon buyers refusing to pay precedent prices. Conversely many vendors who had price expectations based on the prior ‘bull’ year weren’t willing to accept the new market conditions. Those who did were the ultimate winners as prices progressively declined through the year albeit at a very slow rate.

By mid-year the ‘new market’ had set in and transactions were occurring creating a new level of pricing that resulted in many vendors withdrawing from the market resulting in low offerings.

Where are we on the price cycle and what do you think will happen to price early next year?
I would like to think 2012 will be a ‘hot’ real estate year, but realistically I don’t think it will be. It will most likely be a balanced market between buyers and sellers prepared to transact at today’s prices. Good, unique, well-positioned properties will still be sought after and often will attract a premium prices as stock levels are not likely to be as high as they were in previous years.

Rodney Morley – TBM Woodards – 0418 321 222

What happened this year in your area of expertise?
As you know the weaker market we are experiencing is caused by a shift in the demand and supply cycle.  Demand has dropped whilst supply over the year has not dramatically fallen, resulting in fewer purchasers, with a greater choice.

In the last two months the gap has increased further in the buyers favour, i.e. demand down and supply up.  As a result of these market forces prices have softened.

The peak of the market was October 2009 – March 2010, I believe across the board in the area that I operate there has been a 10 – 15% reduction in prices from the peak.

Obviously, there are exceptions, especially when properties tick all the boxes. Few have exceeded the previous peak unless due to exceptional circumstances i.e. – adjoining property holders, unique properties etc.

Due to the rolling crisis in Europe, buyer’s confidence has been reduced.  In good times people confidently purchase prior to selling their own properties but with confidence levels lower, conservatism creeps in and buyers are reluctant to stretch the purchase price as they take a more conservative view of their trade in.  This is why we aren’t experiencing huge percentage increases over and above the reserve prices.

Where are we on the price cycle and what do you think will happen to price early next year?
As mentioned above, we are certainly below the 2010 peak.  My experience is that sentiment is more negative now than the 2008 GFC.  I believe prices in the New Year will be similar to what we are currently experiencing now (10-15% lower than the March 2010 peak) and expect them to remain at these levels in the forseeable future.

Of course if  GFC 2 occurs, as several commentators are predicting, combined with a lack of confidence in the current government, prices could further reduce into 2012.

It will be interesting to see the reaction to today’s second interest rate drop in 2 months.  However, past history has demonstrated the biggest gains in housing prices have been accompanied by considerably higher interest rates than we are currently experiencing.

Geoff Cayzer – Cayzers – 9699 5999

What happened this year in your area of expertise?
Demand
The demand in the Inner City Bayside Area has diminished quite considerably over the last 12 months. The market has been supported by the movement of local people within the surrounding districts. There is strong sales evidence that indicates that buyers have endeavored to upgrade in the current market.

Supply
The supply of properties over the last 12 months has been similar to recent years. With the Melbourne auction conversion rate being in the mid 50% has seen a lot of properties being passed in and available for private sale. With the compression of new auctions and the backlog of private sales it has seen a wonderful cross section of quality properties from which the public can choose on the open market.

Price
With the slowing down of the sales conversion rate and the lack of confidence of buyers it has seen a definite discount across the board with regard to price. In some examples there has been a definite 5 – 10% reduction in the sale price when compared with last year. Whilst all vendors have been prepared to reduce their asking prices they will not accept silly offers as they still retain good equity in their property and are prepared to wait until the market improves.

Why?
With the compounding factors of the overseas economic climate uncertainty in the share market and lack of confidence of the buyers it has seen nervousness throughout the market. Potential buyers have still inspected properties and have shown interest but have been unprepared to make a formal commitment. Conversation with higher priced owners has indicated that they are hoping for an improvement in the market in 2012. That has yet to been seen!

Where are we on the price cycle and what do you think will happen to price early next year?
We are of the opinion that with the rises and falls during the period 2007 – 2010 that the market throughout 2011 has been of a similar type. The major difference that we have noticed is that people selling during the GFC had to sell whereas the people under pressure in 2011 have elected to hang on until the market corrects accordingly. We see a slight improvement in 2012 but do not believe that the market will get the previous heights of prices achieved in previous years.

This Melbourne Auction scene was especially commissioned of Kym Hart and presented to Architect Adam for achieving a significant milestone with the company during the year. We love auctions!

I took the opportunity to go through each property a few weeks before the auctions and assessed them according to our James Home Ratings criteria. What stood out most, apart from the fact that it was a hugely popular show that captured everyone’s imagination, was how many rules were broken. Breaking those rules has led almost inevitably to the end result, where only one of the properties sold under the hammer at auction. Sorry guys, but this was always going to a disaster in the making. For us though as viewers, it was an invaluable lesson in how not to make money through property.

So what did we learn from the show apart from the fact that Josh is getting married to Jenna?

Rule No 1: You make your money when you buy

If you’re buying property as an investment and you’re hoping to make a profit on the resale, what really matters is not the selling price but how much you pay for the original property. Okay we understand that Channel 9 was more interested in the show’s ratings than the profit they’d make on reselling the properties. But the price they paid for the initial properties was way too much. Sure it was a big block, and it had four houses on it, but at an average of around $900,000 per site, plus stamp duties of around $50,000 each, plus holding costs of 6% (another $50,000+ each), plus the selling agent fees…Well each home was priced at well over a million dollars before the first contestant even showed up and the first nail was hammered.

Rule No 2: Buy the best position you can

This for me was the real killer – the position was a shocker. Yes the properties were close to all amenities but anything in Richmond is close to all amenities. Have you been down that street at night? It’s scary. Stand in the street or look on Google streetview and do a 360 degree turn – what do you see? Industrial sites, multi storey car parks.  And who knows what is going there in the future? What if it’s a panel beater shop and you end up with the smell of paint thinners in the morning? There’s a vacant block of land to the west of No 37 that has recently changed hands for just over a $1million: who knows what will go in there?

Rule No 3: Consider your target market – before you start!

The properties themselves had some real positives in terms of the land. The north orientation will bring light and winter warmth into those back living areas. So sure, that’s a tick. They all had good street appeal (tick) and the block widths were above average for the area, meaning the homes could give that feeling of space which is very important in a home (tick). However they all had another huge negative: on top of the scary street there was no car-parking. Which means that your future buyers or renters are going to have park their car at night somewhere in the street. So that is going to knock single women, young married couples, and older couples out of your target market. In fact, just about anybody except students and local lads would have concerns about living here.

Rule No 4:  Don’t overcapitalize.

If you are about to spend $1million or so even before one sod of earth is turned or one nail is hammered AND you want to make a profit, you need to know whether you’re likely to recoup the costs of your renovation – and hopefully more. Otherwise you’re going to end up overcapitalising. How can you work that out? Well, look around you. What sales evidence was there in The Block area for $1.5million homes? Zippo. We can tell you this because coincidentally on the same day of the Block auction we bought a property at auction for a client in Richmond only a few hundred metres away. It was on bigger land,  it had car parking and good period features – and we got it for just over $1.2million. So if $1.5million is the minimum amount you need to make serious money, but there is little or no sales evidence of properties selling for that amount in the area – DON’T BUY.

Rule No 5: Amateurs don’t make money on renos – they make money because they are lucky that the market happens to be in an upwards phase.

Whenever someone tells me they made money on a renovation, I think, well, no you didn’t, you made money by buying the right home in the first place. They would have made the same, and maybe even more, by doing nothing. It’s the market that makes you money. If the market is not in your favour, most amateur renovators lose money and the Block confirmed this. The bloke at 35 Cameron St Richmond (the vacant block) made more money than all the renovators combined by doing little.

Rule No 6: Don’t think short term with property unless you like excessive risk

The Block also highlighted the risks of short term flipping. Besides the fundamental error in the initial choice, the market was also unkind to the contestants. Which again highlights the short term risks in property. To buy this year, tart up and flip next year is a strategy fraught with danger and can cost you a packet. Each of these homes lost at least $200,000 if you factor in all costs – and they probably lost a lot more.

Rule No 7: Choose local selling agents, who are experienced at your price range – and choose the best not the cheapest.

The four auctioneers chosen to sell The Block properties are all very good at their job. But it was interesting to note that the only home that sold under the hammer was sold by a local agent, Russell Cambridge. He is a good operator, as is his partner Sam Davenport, who got the buyers there. Glen Coutinho is a really good auctioneer but his patch is Hawthorn, which may be close but it is quite a different market to Richmond. Ruth Roberts is a top female auctioneer from whom we bought a property less than a fortnight ago – but she is well known in Carnegie, and that’s a long way from Richmond. And again, while Clayton Smith is a strong local agent, he was always up against it having to market the weakest home in terms of floorplan. There can’t be that many people wanting to buy in Cameron St and he was always going to get the leftovers. Tough gig. (By the way: well done to Jellis Craig and Biggin and Scott for their very generous donations to charity.)

Rule No 8: Good Buyer Agents are of value.

Apart from Frank Valentic who is a smart operator with Advantage, the buyers agents who showed up to The Block auctions were just embarrassing. Our apologies – this is not how normal quality buyer agents represent the clients and just shows that when you put a camera in front of an idiot, they are still an idiot. Notice how you didn’t see quality buyer agents like Morrell and Koren there trying to buy rubbish or making a fool of themselves – they simply didn’t recommend The Block homes to their clients.

Rule No 9:  Substance v Puffery

In homebuying, digital TVs, paint colours, furniture etc come and go. If you view our online ratings you will notice that we give a total of 1 point out of 1000 for stuff like cabling and shower screens etc. The other 999 points are for land, position and floorplan. And if you’ve learnt one thing off The Block then hopefully it’s that it is the price, property, and positional fundamentals that really count.

Unfortunately on all those three counts the contestants were doomed even before they started.

Printed each week in The Weekly Review, Melbourne’s million plus property magazine.

The projected priciest offering of the four Richmond houses on The Block is 37 Cameron Street, renovated by the hometown couple Jenna and Josh, according to James Buyer Advocates. All four properties go to auction this weekend.

37 Cameron Street (Jenna & Josh)

The buyers’ agency deemed 41 Cameron Street a close second – the one renovated by sisters Katrina and Amie, who chose Hocking Stuart’s Glen Coutinho to sell the house.

The key attribute of the likely top seller is its double-fronted façade. Ruth Roberts of Woodards is quoting the three-bedroom residence at $900,000 to $990,000. Jenna and Josh won the right to choose which of the four houses they wished to renovate.

41 Cameron Street (Katrina & Amie)

The ratings difference between the two was 615 out of 1000 and 595 out of 1000 under the James Buyers Advocates rankings system.

Biggin & Scott sales director Russell Cambridge has marketed the listing for Polly and Waz’s house at 39 Cameron Street, which has a 535 rating.

The lowest ranking of 502 was given to 43 Cameron Street, where Clayton Smith of Jellis Craig represents the contestants Tania and Rod.

39 Cameron Street (Polly & Waz)

“As a bit of fun we rated all The Block properties,” James Buyer Advocates principal Mal James says.

“While all contestants had done some great things, we are not sure we would put any on our shopping list.

“The internals may excite but the externals of no car parking, industrial street and commercial neighbours do not,” James says.

43 Cameron Street (Rod & Tania)

James Home Ratings examines pieces of information about a home and matches them against established buying criteria.

A rating below 550 means the property “has issues.” Between 550 and 650 is at the low end of average. Between 650 and 700 is at the high end of average. Between 700 and 800 is well above average. Between 800 and 850 is the best of its type, and above 850 is a rare gem.

“Nobody can predict with complete certainty the behaviour of each individual buyer or seller in a property exchange – however, it is possible to predict with a high level of certainty how large groups of human beings will react to a home.

“That is, there are a body of facts or truths when systematically analysed that show the operation of general laws with regards to home exchange,” James suggests.

The winner of The Block will be determined by the sale price above its undisclosed reserve, which means all four contestant couples have a chance no matter what rankings buyers agents give their renovated houses.

Channel Nine – THE BLOCK Auction Postscript
Congratulations to Channel Nine and The Block producers and selling agents for keeping it real. They could have made the whole auction night a charade but they didn’t – this is how Melbourne Auctions are right now for B and C grade properties – they are a very difficult sell and that was evidenced with 3 from 4 passing in.

We loved what the contestants did inside, but there was no way we could have bought any of them for investors or OYO’ers with the major negative issues they had outside the wonderful renovations – poor street, industrial neighbors, no car parking. These were mortal blows to the contestants before they even started – position is so important.

Well done to all who participated – it was true reality TV. Our ratings are still up for the Cameron St Richmond properties if you want to Google them. Also, well done to Biggin & Scott and Jellis Craig for their substantial donations to worthy charities.

Roll Up, Roll Up and see if today is a horror movie or not? 40 Fordham Camberwell: David Gillham: Bought After $1,650,000+. 1 bidder

Yes it was a bit of a dog of a day for the market this weekend, but it was not an absolute shocker.  And really, what else could you have expected!

At 6pm on Saturday, the James Clearance Rate for $M+ was 52% on the 25 auctions we attended. We have seen worse.

The Weekly Review Bidderman, our demand indicator, was down at just 0.8 bidders per auction. The last time we saw that kind of number was back in 2008 – but hey did you expect a plethora of volcano auctions? Actually, there was not one volcano (4+ bidders) auction in the 25 we covered on Saturday.

We all knew buyers were not going to brave this weekend and who can blame them? This was confirmed by the fact that only 3 of the 25 auctions we covered sold under the hammer – that’s 12% or 1 in 8. Which again re-emphasises that if you do feel inclined to buy a home right now, you need to understand the processes and strategies involved in buying a home outside the auction hammer process.

The Market This Weekend

Who are the unluckiest sellers this year? I think we would all agree those who had their home on the market at 10.30 this Saturday morning. This weekend was always going to be a time of concern for the market, no matter which way you mentally packaged Friday’s stock market news.

And yes, there was some blood on the Colosseum floor. But before you move into a catatonic state about the health (or lack thereof) of Melbourne’s $M+ home market, let’s put this weekend into context.

Firstly, even without the doom and gloom we would have been most surprised to see a strong clearance rate this weekend. The choice of homes on offer was average at best, while good stock is hard to find.

Secondly, buyers, and there do seem to be a few around if you go by last week’s results, are now beginning to see some early Spring stock and some of that is more appealing than what was on offer this weekend.

Thirdly, after every ‘catastrophe’ there is a knee-jerk reaction where people, including buyers, simply find the air a little harder to breathe and things a little harder to do – especially make decisions and take even calculated sensible risks. But we do seem to all get back on the horse at some stage.

Fourthly, as we said last week, right now is pretty much a nothing market – and again this weekend, nothing much happened. But nothing much has happened for several months.

So we’re not apologising or talking it up or down – we’re just saying this weekend’s market was always going to be tough after yesterday’s financial news – and tough it was.

What will next week bring and the week after – who knows?

One thing we don’t know (for sure) is anything involving a short term time line. We can’t say if we are in for a GFC Mark II, something worse than a GFC or no real damage at all in the next six months.

On the flipside, yes it’s true that long term we have good job prospects, solid immigration and a healthy economy etc BUT……

….BUT, as buyers we all want to buy well and at the best time. We would have preferred to have bought a home at November 2008 prices instead of November 2007 prices or July 2011 prices instead of July 2010 prices. However taking that argument down another line, as buyers we would have preferred to buy homes in 2008 at market price rather than 2009 or 2010 at market price.

And you could feel that price was top of mind with almost every bidder or non-bidder this weekend. Is this the right time to buy? Can we get it cheaper? How cheap can we get it?

This almost overpowering mindfog was evident at almost all auctions this weekend and explains why the hammer rate was so poor, at 1 in 8.

So is it OK to buy now? Is this a window of opportunity or the start of the slippery slope?

It’s human nature as buyers to be wanting to get a great deal at any time. We as buyers want to make the best decisions on our needs and maximise our individual long-term emotional and financial outcomes for our family – just as sellers do. But there is wanting and there is making it happen.

Going forward, what will happen is that:

1. Some buyers will panic - We are all a bit circumspect and nervous, but if we become a panicked buyer we are a danger to our family.  The best way to avoid panic is to be clear on what it is that you, as the breadwinner or decision maker, are trying to achieve. What do you want for your family? A home with 4 bedrooms, a good backyard near schools and with a good floorplan in Boroondara or Bayside. Good – well stick to it. The condition of the Greek economy shouldn’t make you now think you want a 2 bedroom home in Epping with no backyard because that is somehow less risky than Hampton or Glen Iris.
2. Some buyers will not learn from history – Think what happened during and post the GFC, during the 90s drop, and during the 70s –  if you are as old as me. If you understand what is happening now you may be able to take advantage of it – even in little ways. It all adds up.
3. Some buyers will act – You can only take advantage of an opportunity if you act. Those that appear to be the wisest of men who pass on everything in life are not that. You can’t look after your family on inaction. Your spouse can’t sleep in your concern and your kids can’t play in your risk avoidance strategies.

Good things to think about when you realise you still need to do something:

Take your time as most sensible buyers have this year. If you see something you like then look at its characteristics: are they what you want and are they any good? If not move on – prices seem unlikely to be going north in a hurry.

Elevate your risk taking in negotiations and go harder on price. Especially if it’s been passed-in for longer than a few days. Providing you don’t have to have it at any cost, push a little harder. It’s not immoral to try for a good deal.

Aim higher – especially if you are above $2m. If you can stomach a bit more debt, then now may be the perfect time to look for something a bit better than what you could have afforded last year.

Marry a doctor or a somebody with equally good cash-flow because over the next few months some bargains may appear and cash flow kings will be able to take advantage of the debt bunnies.

We admit we have a complete bias towards property, so maybe our thoughts are not quite balanced. But maybe that’s why we feel some comfort right now. If the kitchen in stocks is a bit too hot maybe nervous investors could come over and try the relatively stable inner Melbourne housing market. Sure, it’s a bit rough around the edges, but it is solid inside.

The rest of this year is an opportunity for us all – and for some that opportunity will be a time for action, for others a time for reflection and for a few a time for panic.

Each of us is different. Good luck

$3M+ Market
We’ve had a few comments that we haven’t put up a $3M+ market report since May. That’s  been for a good reason – it would have been an almost blank sheet. However there have been some sputters of life from deep within and this could be a sign that the top-end engine is starting to turnover again. From our own company’s point of view we are now involved in 3 dealings after having been bereft of activity for most of winter at this level. Other recent notable sales at this level are:

• A sale in Boroondara this last month at just over $6M – completely off market
• 24 Boxshall St, Brighton (Sam Paynter of Hodges), which has been on the market for a long time and has finally changed hands just under $3M
• 4 Sussex St, Brighton (Regina Schmidt and Brian Devlin) sold for a hard to believe $3,775,000. We attended that auction and the result was … well brilliant.
• and while down in Bayside, 2 Tennyson St, Brighton with Jonathan Dixon, after passing in at auction a month or so ago, has just sold for around that pass-in figure and well over $3,000,000
• 12a Harrison Crescent, Hawthorn, which had a rating too low to put up on our site, was sold by Sam Wilkinson of Kay and Burton for over $3,000,000
• Along with 3 Irymple Ave, Glen Iris (Iain Carmichael); 5 Story St, Parkville (Tom Roberts) and 80 South Road, Brighton (Barb Gregory) in the last week, the Top End over $3M is trying to work its way back into some form.

With a couple of big homes due to go to auction next weekend – amongst them 49 Sackville St Kew (James Tostevin); 7 Foote St Brighton (Phillip French of RT Edgar) and 83 Walsh St South Yarra (Peter Bennison and Justin Long) – we will begin to see if there is some air at the higher altitudes as we limp into the footy finals, traditionally a key indicator for activity in the early and late Spring markets at the $3M+ level.

Not everybody was stressed about life. 8 Blackfriars Toorak: Justin Long: Passed In $3,000,000. 0 bidders

Biggest Sale: 80 South Road Brighton: 1 bidder: Bought Afterwards $3,000,000.
On the market just a couple of years ago, this classic, well built modern home was back on the block for auction today. The main road would be an issue but other than that, it is hard to fault. They wanted and got a big ticket last time, and they are wanting towards $3m again. So I’m wondering firstly if it will sell and secondly if there will have been any appreciable price movement since last time. Jack Bongiorno is our master of ceremonies auctioning for the newly created Brighton MW team with Barb Gregory and Kate Strickland. Hebegins in front of a solid crowd of almost 90 and all packed into the front yard. Proceedings are started with a $2,700,000 vendor bid and bidder one joins in at $2,750,000. Half-time break comes and goes and there is no further bidding and so it’s passed in. $3,000,000 Bought after – good result. Just shy of a 10% increase in 2 years. (Mal James)

• 1/23 Washington St, Toorak: Hugh Hardy of Benmac: 2 bidders: Bought for $2,870,000
• 18 Knutsford, Balwyn: Richard Earle; 0 bidders: Bought After $2,730,000

Biggest Pass In: 8 Blackfriars Close, Toorak: Justin Long of Marshall White: Passed in $3,000,000: 0 bidders
Auctioneer Justin Long had a commanding presence as he addressed the group of 45 in attendance.  In his preamble, Mr Long spoke passionately, describing it as a “wonderful, wonderful property” and explained its history.  Mr Long opened with a vendor bid of $3,000,000 and requested $50,000 rises.  Despite his best efforts to entice bidding, all those in attendance stood as spectators and the property was passed in at $3,000,000. (Kate Agnoleto)

Bidderbuzz Auction: 35 Nelson Road, Camberwell: Michael Hingston of Jellis Craig: Bought $1,665,000: 3 bidders.
This was always going to be an interesting auction, and I was looking forward to it. The property is quite a good one – north facing rear, on good land size within close proximity to Camberwell Junction. Fortunately the rained stayed away and Michael Hingston (backed up by Steven Abbott) did a good job directing traffic in front of around 70 people – and you could sense there were a buzz here. Opening on a vendor bid of $1,350,000 it did not take too long for the crowd to get involved and two bidders fought things out in $10,000 increments to see the property on the market at $1,460,000 – a good reserve I thought. Bidder 3 entered the fray and all of sudden this auction was off and running. At $1,600,000 the auction seemed like it was coming to end yet two bidders (one on the phone, that often looked out of the running a number of times and in the end finally ran out of patience and/or money – how often do we see that?) went tit-for-tat and the auction finished at $1,665,000. Good result for the vendor here and a professionally run campaign by Michael Hingston. (Adam Woledge)

Buyer Masterclass: What to look for to see if you are going to have choice. Also reprinted  in Melbourne’s Million Dollar magazine The Weekly Review.

We only buy (good) homes

Yes they still sell homes at $3,000,000. 80 South Road Brighton: Jack Bongiorno, Maddie Kennedy and Barb Gregory: Bought After $3,000,000. 1 bidder

There’s no guarantee we’ll see a lift in the housing market as we go into Spring this year. On the supply side, there’s a build-up of long term unsold properties (stales) and a compounding shortage of exciting, well priced new stock. On the demand side, buyers have had a particularly hard time of late – not so much in finding homes, but in finding homes of quality; however when those homes are found they sell well, proving there is a solid level of underlying demand.

Buyers do want to buy and they’ve been out there in good numbers most weekends. Our demand indicator Bidderman, has shown an average of two bidders an auction some weekends. But they have proven to be stubborn on homes that are not market priced.

There are actually two Spring markets: early Spring (September and October) and late Spring (November). They’re intimately connected. According to Sam Gamon of Chisholm and Gamon, what happens in late spring is always greatly influenced by the early Spring results. It’s all about confidence says his Elwood auction partner, Torsten Kasper. “A few weeks of good results in early spring may lay the platform for an increased level of homes for mid to late spring.”

On the other hand, David Hart of Buxton Brighton says there’s a strong pattern favouring a late spring recovery – at least in Bayside. “Human nature being what it is, many people wait until they are almost out of time to put their property on the market. And there are those who purchase October onwards, who need to sell their own property prior to Christmas. I expect this year will be no different.”

So what about price?

Despite the continued negativity from overseas, Buxton’s Mark Earle can’t envisage any significant changes in housing prices. “Fundamentally there is a shortage of houses in Melbourne with population growth. And Melbourne has been widely recognised as the best performing city in the country in terms of stability over recent years.” Cycles seem to be getting shorter, he points out – “take the 2008 financial crisis and the subsequent boom market of 2009” – and things can change quickly.

According to Benmac’s Iain Carmichael, given the low stock levels, prices are likely to hold. “Agents will have far less trouble achieving full results for good family homes in the $2,000,000 – $3,000,000 range. Vendors at the very top end have a tendency to feel that their property is somehow guaranteed to appreciate in the face of a steadying market. Curious really!”

Kay and Burton director Ross Savas also believes that prices will be steady. “The fundamentals of our economy are still very good and we have amazing employment levels in our country. So as long as nothing occurs out of left field I believe prices will hold in Victoria.”

So when do you buy and sell?

Peter Kennett of Hocking Stuart, says his advice to sellers is to get in early rather than late. “Late spring is when supply usually increases with more motivated sellers as they have most likely bought!!” As for buyers, David Hart, of Buxton Brighton, believes that the later in the year before Christmas, the more motivated sellers are to lock in a result. “Although you should never pass up the opportunity to purchase the right property on the assumption that if you wait, you might get an early Christmas present!”

With the mix of school holidays, horse racing weekends and the shift in the Grand Final from the last week in September to the first week in October, there are effectively only 16 Saturdays that will give a vendor the traditional four Saturday auction program,  points out Richard Winneke, of Jellis Craig. “And of these no doubt some will be more popular than others – creating super Saturdays on dates like 27th August , 24th September and 3rd December.”

For bargain hunters, late spring may be a better market than early due to vendors having to sell and time running out. However you do take the risk that what you may not be there by late Spring.

This is where patience presents a conundrum for buyers: if many of us pass on buying in early spring then the late spring surge may not happen at all. And come Christmas time we will still be in a buyers’ market but we won’t have bought. The question is then: how long are you prepared to wait?

Printed each week in The Weekly Review – Melbourne’s Million Plus property magazine

Home market predictions are like footy predictions in many ways – a bit of fun, not to be taken too seriously and to be treated on the basis of past results.

Sometimes we agents get it right and sometimes we don’t. So why do we do it? We do it for the same reasons that footy fills up just as many pages at the end of the week as it does at the start – because buyers, sellers and market watchers like to read our opinions and insights and they do so in just as great a numbers as those who watch a blockbuster footy game every auction Saturday.

With Spring only a short time away, the musings, the theories and the rumours are surfacing again. Hence we called all the big guns into a Roman Toga type gathering to ask them what will happen in both the early and late Spring markets in the run up till Santa comes.

“Love is in the Air and there is no home more beautiful than one being auctioned on the perfect sun-drenched Spring day with the fence painted, the light streaming in and the garden looking stunning” says Marshall White’s Justin Long – with some poetry and just a little bias.

Historically though, over the last decades Melbourne buyers and sellers have agreed with this statement.  John Clarkson of Hocking Stuart says the market swells by as much as 200% even 300% in terms of activity in Spring months when compared to the winter ones.

However, while every agent assumes the supply of stock is sure to increase on what we have now, there is also a thinking that this increase will be less this year than what we’ve seen on average over the past 10 years. There is universal agreement at the moment that we will not see stock levels approaching what we saw last year. 2010 was a big year at the beginning, in the middle and at the end in terms of activity. So far 2011 has not been – and it will not be.

Why is Spring looking to have new stock shortages? According to Kay and Burton director Ross Savas, it’s because vendors are perceiving that the market is under pressure, so they are holding off placing their homes on the market till conditions improve.

Benmac’s Iain Carmichael agrees: “Unlike last year there are few opportunistic sellers thinking, ‘Wow, our home is now worth a mint – let’s go!’. So the only driving forces are the traditional sellers such as upscalers, downsizers, and job relocators.”

Is this just false spin to get sellers to act? We don’t think so. Richard Winneke of Jellis Craig for instance reports that most agents are admitting to a 25% volume reduction of high end stock being transacted between this year and last. Balwyn and Kew are down around 20% in overall transactions (not just the high end).

In Bayside Jason Gill paints a similar picture of diminishing turnover but uses a different measurement: “In Brighton in July 2009, 2010 and 2011 we have seen stock on the market go from to 92 to 125 to 150 meaning older overpriced stock is simply not selling.”  What this means, he adds, “is that the stock that comes on in Spring will need to be of good quality and be priced correctly, rather than more of the same, if it is to excite the market.”

In our opinion, with the type of market contraction (turnover more so than price) we have had in 2011 we are going to need some excitement to kick start the market in the way that it took the Chinese community in 2009 to lead us from the GFC.

Sellers want prices and while buyers do as well, they also want good quality at the upper end levels. More of the same will only compound the problems of this market for both buyers and sellers.

For vendors who are prepared to swim against the tide, there could be rewards, says Steve Burke of Jellis Craig says, and sure we know he’s biased but he’s right on this occasion. “Forget about when the roses bloom in the garden, it is all about the demand and supply equation. As we are currently in a market place of perceived negative conditions I believe that there will be a real shortage of stock at the start of Spring. This will definitely favor the brave vendors who will be able to capture a market place where there is little competition.”

Next we look at Stales, Price and The Late Spring Market.

Printed each week in The Weekly Review – Melbourne’s Million Plus property magazine

Last year auction clearance rates across Melbourne were regularly in the 70s percentage-wise. This year they are in the 50s – so it is fair to conclude that this year fewer buyers and sellers agree on price and therefore the market is regarded as weaker than 2010.

But while some journalists and publications are arguing that the ‘true’ clearance rate may in fact be lower because agents do not report every unsold auction, some agents  are arguing that the emphasis on a Melbourne-wide clearance rate is also misleading.

Jack Bongiorno from Marshall White, for instance, argues that while papers like The Age are reporting clearance rates in the 50s, his company has seen clearance rates in the 70s throughout May and June . Andrew James of Hocking Stuart Armadale agrees, saying his office is also seeing clearance rates in the 70s all year.

So The Age is saying one thing and agents another. Well there’s nothing new there.

Who is right and who is wrong – and does it really matter?

Well,  they are both right. And as for whether it really matters, the answer is yes – and no. Is that a splinter I can feel in my bottom from sitting on the fence? Well no, in fact this goes to the crux of what clearance rates can and cannot tell buyers.

According to Andrew McCann of BenMac, clearance rates measure across a very broad number of suburbs, price bands and demographics. “The reality is,” he says, “that some parts of the market will always perform better than others so it is not unrealistic to think that while some areas are soft, others are strong. A good case in point is that our firm sold 11 from 12 Auctions last weekend, while the market returned 56%.”

Scott Patterson of Kay and Burton supports this: “The clearance rate in The Age of 59% is a general rate for the whole of Melbourne and does not reflect what is going on in certain areas.”  Hawthorn for instance has had a clearance rate of 80% for the year so far, which seems a different picture from the outskirts of Melbourne.”

This makes it important for buyers to take Melbourne-wide clearance rates with a grain of salt.

Brad Pearce of Miles in Ivanhoe says that as a buyer you need to be area-specific on clearance rates to ensure you are in line with your market. “Buyers can become too confident with the lower Melbourne wide clearance rates and miss opportunities to buy in their area, where in fact properties are still selling well.”

Hawthorn and Kew, for instance, are currently shining with clearance rates in the 70s and 80s, according to Richard Winneke of Jellis Craig. But next door, Camberwell, Canterbury and Balwyn North have had clearance rates in the 50s so far this year, he points out.

Clearance Rates are wonderful things for analysts and journalists, says Steve Abbott of Jellis Craig, “but they are only part of the story for buyers and sellers.” Kay & Burton’s Michael Gibson reminds us too that clearance rates only represent a few hours within the selling week.

And according to BenMac’s Iain Carmichael: “Some weeks we have shockers and the next it’s a dream, so clearance rates are area specific, very cyclical and not always predictable.”

As a buyer, along with clearance rates, you also need to look at stats on areas, on specific agencies, on different types of homes, price ranges, stock level indicators, Bidderman (number of bidders per auction) and a variety of other measures.

Indeed, while $M+ Melbourne may be down on turnover this year, of the last 10 homes we as buyer agents went after in the last two weeks of May, all were sold quickly (and not all to us). So to our mind,  the late May 2011 “good home” index (describing the kinds of home we go after) had a clearance rate of 100%

The buyer message in terms of Melbourne-wide clearance rates is to understand what they represent and to not limit your research to the changing weekly auction headline number when determining your individual buying strategy.

Printed each week in The Weekly Review – Melbourne’s Million Dollar Plus Magazine

MALVERN EAST, 34 Emo Rd: The crowds were out in force again. Here, nearly 200 people crowded the street to watch Richard James (Jellis Craig) in action. Passed in, $1,925,000, 1 bidder

James Private Client Briefings contain far greater and more client specific detail than what you see below and are available for full service James Search and Negotiate clients throughout Melbourne.

For a private, confidential and no obligation discussion on what is really happening in your street, precinct and suburb from a buyer’s perspective contact Gina on (+613) 9804 3133 or 0457 835 255 from James Buyer Advocates.

These meetings can be phone, skype (overseas clients) and one on one including relevant sales results, off markets, agent negotiation trends, real market values on specific homes and practical strategies that are working for buyers at auction, private sale, off market or expressions of interest.

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CANTERBURY, 12 Parlington St: Alastair Craig (Jellis Craig) stands centre stage, in front of an audience of around 55. Bought under the hammer, $2,015,000, 2 bidders. (Watch our auction video)

Key Points:

• Bigger crowd numbers out there today.
• I attended 5 auctions  and there were  3 bidders at 4 of these. Partly prices have altered (for the better) and partly due to better stock on the market today. There will be even better offerings next weekend – May 28.
• Buyer advocates out in some force.
• Some bidding for themselves seemed very timid – one bidder was like a mouse and unsurprisingly missed out buying the property.
• James Tostevin, Marshall White Hawthorn “The market is fickle and hard to get a read on at the moment. My team involved in 6 today and 4 sold”
• Geoff Hall, Noel Jones Camberwell “Sold 4 from 4 today – multiple bidders at most of those – 46 Auburn Parade quoted at $1.05-$1.15m – no bids at auction but four parties approached after the auction and property sold at reserve price.  Market is looking a bit subdued this winter, good time to take a holiday”
• Balwyn 13 Campbell - James Tostevin – Bought for $3,200,000 – see our report
• Hawthorn 28 Fordholm – Desiree Wakim of Marshall White – A smidgen under $3,000,000.

HAWTHORN EAST, 56 St Helens Rd: Stop right there, and they did. Peter Batrouney (Jellis Craig) passes the property in for $1,520,000, no bidders. But sells after auction for $1,620,000

Are we in for some Super Saturdays at the end of this month?

Glen Coutinho, Hocking Stuart (Hawthorn): “Yes, some super Saturdays are coming. The Easter break had a lot of homes starting late, the first campaign date start was the end of April. So the end of May auction weeks will be big.”