Early Spring

Saturday, September 7th, 2024

'Round the Auction Grounds

"Volcanic" Kerferd Road $750,000 over the top end of the agent quote

Man in the crowd! ALBERT PARK, 102 Kerferd Road

Today’s Biggest Auction was “Volcanic”: ALBERT PARK 102 Kerferd Road

Fast and furious was the action today at Albert Park with four bidders among a crowd of 150 people battling it out for the keys. Bidding started slowly with Warwick Gardiner of Jellis Craig opening at $5,200,000 with a vendor bid. It took a few minutes for the fire to catch but then three bidders drove the price forward. Called on the market at $5,800,000; the final sale price was $6,250,000. (Catherine)

HAWTHORN, 19 Launder Street Agent: Tim Mursell – Marshall White SOI: $2,300,000 - $2,500,000 Crowd: 70 Opening Bid: $2,300,000 VB On the Market: $2,605,000 Under the Hammer: $2,740,000 Bidderman: 2 Kieran
GLEN IRIS, 90 Great Valley Road Agent: Tim Heavyside - Heavyside SOI: $2,200,000 - $2,400,000 Crowd: 60 Opening Bid: $2,200,000 On the Market: $2,660,000 Under the Hammer: $2,730,000 Bidderman: 4 Kieran
MALVERN EAST, 5 Nyora Street Agent: James Tomlinson – Marshall White SOI: $2,700,000 - $2,900,000 Crowd: 80 Opening Bid: $2,600,000 VB On the Market: $2,900,000 Under the Hammer: $3,220,000 Bidderman: 4 Ellen
HAWTHORN, 8 St Columbs Street Agent: Richard Winneke – Jellis Craig SOI: $2,400,000 - $2,600,000 Crowd: 64 Opening Bid: $2,400,000 VB On the Market: $2,625,000 Under the Hammer: $2,800,000 Bidderman: 3 Randall
HAMPTON, 1 Favril Street Agent: Nick Johnstone – Nick Johnstone SOI: $2,600,000 - $2,800,000 Crowd :42 Opening Bid: $2,700,000 VB Passed in: $2,705,000 Sold after: $undisc Bidderman: 1 Rowena
ST KILDA WEST, 42 York Street Agent: Oliver Bruce – Marshall White SOI: $3,000,000 - $3,200,000 Crowd: 80 Opening Bid: $3,000,000 Passed in: $3,200,000 Sold after: $undisc Bidderman: 3 Catherine

Melbourne's Top End Markets

Overall

Spring 1st Week 2023

Bidderman
1.4
Stock
Low
Clearance
70%
Attended
37
Volcanoes
3
Ducks
5

This Week

Bidderman
1.5
Stock
Average
Clearance
67%
Attended
33
Volcanoes
7
Ducks
6

Quarterly

2024M1 Open

Bidderman
1.4
Stock
Average
Clearance
63%

2024M2 May

Bidderman
1.5
Stock
Average
Clearance
59%

2024M3 Spring

Bidderman
1.5
Stock
Average
Clearance
67%

Geographical

2024M3 By The Bay

Bidderman
1.6
Stock
Average
Clearance
66%

2024M3 Boroondara

Bidderman
1.4
Stock
Average
Clearance
64%

2024M3 Stonnington

Bidderman
1.7
Stock
Average
Clearance
77%

Mal James 

Buy Sell Agent

0408 107 988   

mal@james.net.au

Spring 1st Week

Today’s Market is pretty well a carbon copy of this time last year – started with some surprisingly ok numbers in Bidderman (1.5) and Clearances 67% – nothing special but better than what we have had since this time in Spring last year.

It’s also a tale of two markets—either you were hot (with some properties attracting significantly higher interest, volcanoes—due to correct pricing), or you were not (with almost one in five auctions resulting in a duck—no bids at all).

Pass-in City & Stale Rates

As an aside following up the pass-ins of the last auction week we covered in MayM22024: 8 of the 19 still remain unsold – eg the Stale Rate is significant @ 42% – 3  months after the auction. Evidence


At the Top of the Top End there are even more listings that simply have no interest. The market has been weakening not strengthening, and so doing the same ol same ol is not working on the theory of “if not now then later”. The insanity clause is relevant in today’s market – if you are doing the same thing, why expect a different result?

On the subject of last week’s Pass-In City article, we randomly covered 7 Top-End Auctions, all of which passed in, with 3 of the 7 selling later in the day. All 4 that did not sell, remain unsold today a week later, making the one-week stale rate 100%. This would not happen in a solid balanced or lifting market.

Oh, Mal, you are not helping the industry; you are so negative? Please read the story below, it’s not negative, its real and a great ending!

We review the movie, we don’t write the scripts.

Despite a bit of Early Spring Pep – 50% (16/33) of homes auctioned today had seemingly no competition – the old Blockbusters are gone, as people stream to the new Netflix.

 

The current movie theme is that if you are relying on the market to sell your home, you need to lower your price. So if you want a higher price, you need to sell your home smartly, and that may not involve auctioning with an ambitious ask.

 

Academy award performances from your agents at listing presentations are no longer getting academy awards on auction day – there needs to be substance.

 

Although the market is tricky and at the top end still falling sharply, opportunities are still there if you hire the right directors and actors and connect at the box office with the buyer on price (bottom layer of the sandwich) or sell their home in a way that maximises the popcorn and drinks side hustles (top layer of the sandwich).

The biggest brand on a house in 2024 is not your agent, marketing, photographer or fancy furniture……no…… the most prominent brand on the house is the asking price.

Taking things one week at a time, today Boroondara delivered a surprise. Despite two strong auctions, it fell off the podium, with Stonnington and Bayside posting better results in both clearance rates and bidder numbers—although the sample size was small.

 

It’s all about making your own assessment, so please enjoy our reviews of the 33 auctions we covered below. Next week, we’ll cover another 33, and then we’ll finish the 2024M3 Spring 100 Auction Test the following week.

Think differently - it works!. Be Patient - it works! Off market and multi-agent work!

Sometimes it’s tough being the bearer of difficult news, but other times, it’s uplifting. When we listed the home………

When we listed the home, our clients interviewed several agents before deciding to trust Zali and Shelter by the Bay. Despite their nervousness, we chose not to go with a low quote and hope the auction process would sell the home. We didn’t take that path because you need multiple buyers to push the price beyond the quote to achieve a good result.

 

Although it was a wonderful home, the location posed a challenge, and we believed relying on multiple buyers—at any quote—was a risk. If the auction failed after three weeks, the property could become stale, like the 42% of homes still unsold three months later, now weighed down by a public perception issue.

 

Instead, we ran an off-market campaign and invited other agents to bring buyers. In the end, Zali Reynolds (ranked 5th best agent in Victoria, male or female, and the top agent not in a corporate office) sold the home to the only repeat buyer, surpassing price indications given by other agents, at the level our clients wanted and were prepared to wait for.

 

The buyer was brought in through Zali’s social media campaign. We didn’t advertise on significant listing sites—only on Marketnews. There were quiet moments and tough negotiations off-market, but ultimately, we achieved a successful sale by matching the home, market conditions, and the right sales process to what our client wanted.

 

The buyers have secured a beautifully renovated home on a north-facing block.

 

Yes, homes can sell well at auction or via an expression of interest (EOI), if priced to attract.

 

The key questions are: What’s best for your home in this market, and what are your goals regarding price?

 

In this case, Zali wrote the movie script that aligned with our clients’ wishes.

2024 M2 May Market

Bidderman
0.9
Stock
Low
Clearance
45%

2024 M1 Opening Market​

Bidderman
1.7
Stock
Average
Clearance
77%
SOUTH YARRA, 98 Leopold Street Agent: Oliver Bruce – Marshall White SOI: $2,500,000 - $2,750,000 Crowd: 40 Opening Bid: $2,400,000 VB On the Market: $2,800,000 Under the Hammer: $3,005,000 Bidderman: 2 Kathy

Stonnington – Week 1

7 auctions

Clearance: 71%

Bidderman: 1.7

 

 

ARMADALE – Method change

 

MALVERN EAST, 5 Nyora Street

Agent: James Tomlinson – Marshall White

SOI: $2,700,000 – $2,900,000

Crowd: 80

Opening Bid: $2,600,000 VB

On the Market: $2,900,000

Under the Hammer: $3,220,000

Bidderman: 4

AAuctioneer James Tomlinson opened the bidding placing a Vendor Bid of $2,600,000.  Three bidders joined the bidding placing $20,000 bids. The property was declared on the market at $2,900,000. The bidding continued with a fourth bidder entering the race. The fourth bidder purchased the property under the hammer for $3,220,000. 

 

TOORAK, 4a Evelina Road

Agent: Fiona Counsel – Marshall White

SOI: $3,550,000 – $3,900,000

Crowd: 50

Opening Bid: $3,500,000 VB

On the Market: $3,900,000

Under the Hammer: $3,960,000

Bidderman: 2

Bidder one wasted no time placing their first bid after the opening Vendor Bid. Following a swift exchange between two bidders, and one quick break from our Auctioneer Justin Long, the property was sold under the hammer to the first bidder.

 

SOUTH YARRA, 33 Motherwell Street

Agent: Carla Fetter – Jellis Craig

SOI: $3,900,000 – $4,200,000

Crowd: 75

Opening Bid: $3,900,000 VB

On the Market: $4,290,000

Under the Hammer: $4,320,000

Bidderman: 2

Two bidders slowly inched the price higher until it was declared on the market at $4,290,000. They then took the reins and raced to the finish with Bidder one holding on until the end.

 

SOUTH YARRA, 98 Leopold Street

Agent: Oliver Bruce – Marshall White

SOI: $2,500,000 – $2,750,000

Crowd: 40

Opening Bid: $2,400,000 VB

On the Market: $2,800,000

Under the Hammer: $3,005,000

Bidderman: 2

After an initial hesitant start two side by side bidders quickly traded places as the leader.  Bidder one held on to take the keys to a round of applause.

 

PRAHRAN, 98 Chomley Street

Agent: Matt Davis – Kay & Burton

SOI: $2,700,000 – $2,900,000

Crowd: 26

Opening Bid: $2,700,000 VB

Passed in: $2,900,000

Sold after: $undisc

Bidderman: 2

Initially slow to raise their hands, two bidders then rapidly bid to $2,900,000 when auctioneer Gowan Stubbings took a quick second break. Upon his return, Mr Stubbings announced that we were close but not yet on the market. With no further bidding, the property was passed in to the second bidder.

 

PRAHRAN, 1 and 3 Lorne Road

Agent: Tom McCarthy – Biggin & Scott

SOI: $2,300,000 – $2,530,000

Crowd: 24

Opening Bid: $2,300,000 VB

Passed in: $2,500,000 VB

Bidderman: 0

With no bids received from the quiet crowd, the property passed in to a second vendor bid.

2024 M2 May Market

Bidderman
0.7
Stock
Average
Clearance
46%

2024 M3 Opening Spring

Bidderman
1.6
Stock
Average
Clearance
66%
SANDRINGHAM, 21 McLauchlin Street Agent: Charlie Darlow – Buxton SOI: $2,200,000 - $2,300,000 Crowd: 41 Opening Bid: $2,100,000 On the Market: $2,500,000 Under the Hammer: $2,590,000 Bidderman: 2 Rowena

Bayside – Week 1

8 auctions

Clearance: 67%

Bidderman: 1.58

 

ALBERT PARK, 102 Kerferd Road

Agent: Warwick Gardiner – Jellis Craig

SOI: $5,000,000 – $5,500,000

Crowd: 150

Opening Bid: $5,200,000 VB

On the Market: $5,800,000

Under the Hammer: $6,250,000

Bidderman: 3

Fast and furious was the action today at Albert Park with four bidders among a crowd of 150 people battling it out for the keys. Bidding started slowly with Warrick Gardiner opening at $5,200,000 with a vendor bid. It took a few minutes for the fire to catch but then four bidders drove the price forward. Called on the market at $5,800,000; the final sale price was $6,250,000.

 

HAMPTON, 16 Hudson Street

Agent: Jenny Dwyer – Belle

SOI: $2,100,000 – $2,300,000

Crowd: 45

Opening Bid: $2,100,000

On the Market: $2,350,000

Under the Hammer: $2,575,000

Bidderman: 2

Bids opened at $2,100,000 for this award wining sustainable home in Hampton. 2 bidders went back and forth before the property sold for $2,575,000.

 

BRIGHTON EAST, 71 Baird Street

Agent: Nick Johnstone – Nick Johnstone

SOI: $2,950,000 – $3,245,000

Crowd: 80

Opening Bid: $3,000,000 VB

On the Market: $3,180,000

Under the Hammer: $3,210,000

Bidderman: 2

Mr Johnstone placed a $3,000,000 vendor bid to begin proceedings and soon after a $25,000 bid was placed. A second bidder entered the race and bids went back and forth. The initial bidder placed a final bid of $3,210,000 and the property was sold under the hammer.

 

BRIGHTON, 51 Brickwood Street

Agent: David Hart – Buxton

SOI: $4,250,000 – $4,600,000

Crowd: 80

Opening Bid: $4,150,000

On the Market: $4,400,000

Under the Hammer: $4,460,000

Bidderman: 3

Three bidders battle it out at Brickwood Street this afternoon once David Hart encourages the three starters with an opening vendor bid of $4,150,000. There’s a quick diversion inside and on the market at $4,400,000 and under the hammer the home is sold at $4,460,000.

 

HAMPTON, 71 Service Street

Agent: Jenny Dwyer – Belle

SOI: $2,000,000 – $2,200,000

Crowd: 50

Opening Bid: $1,950,000 VB

On the Market: $2,100,000

Under the Hammer: $2,110,000

Bidderman: 2

Auctioneer Andrew Solomon encouraged opening bids but with a slow start he placed a $1,950,000 vendor bid. Shortly after 2 parties entered the bidding and at $2,100,000 the property was on the markets. A final bid of $2,110,000 was placed and the property was sold under the Hammer.

 

SANDRINGHAM, 21 McLauchlin Street

Agent: Charlie Darlow – Buxton

SOI: $2,200,000 – $2,300,000

Crowd: 41

Opening Bid: $2,100,000

On the Market: $2,500,000

Under the Hammer: $2,590,000

Bidderman: 2

There was fast paced bidding from 2 interested parties. It was sold under the hammer for $2.590 after being declared on the market at $2.5m.

 

ST KILDA WEST, 42 York Street

Agent: Oliver Bruce – Marshall White

SOI: $3,000,000 – $3,200,000

Crowd: 80

Opening Bid: $3,000,000

Passed in: $3,200,000

After auction: $undisc

Bidderman: 3

Oliver Bruce is pleased to receive an immediate opening bid of $3,000,000 for the home at 42 York Street, St Kilda West. A second bidder comes out to play but the home is passed in at $3,200,000 for further negotiation.

 

HAMPTON, 1 Favril Street

Agent: Nick Johnstone – Nick Johnstone

SOI: $2,600,000 – $2,800,000

Crowd :42

Opening Bid: $2,700,000 VB

Passed in: $2,705,000

After auction: $undisc

Bidderman: 1

A beautiful day failed to entice the bidders to raise their hands and the property was passed in with only one bid of $2,705,000 below the required reserve price. Sold after.

 

ST KILDA, 7 Burnett Street

Agent: $2,500,000 – $2,700,000

SOI: $2,500,000 – $2,700,000

Crowd: John Manning – Belle

Opening Bid: $2,500,000 VB

Passed in: $2,500,000 VB

Bidderman: 0

Just a small group gathered around the home for auction which opens for bidding with a vendor bid of $2,500,000 and closes at the same figure without any participation from the audience.

 

BEAUMARIS, 433b Beach Road

Agent: Bert Geraerts – Nick Johnstone

SOI: $4,700,000 – $4,950,000

Crowd: 20

Opening Bid: $4,500,000 VB

Passed in: $4,500,000 VB

Bidderman: 0

The property passed in on a vendor bid of $4.5m.

 

MIDDLE PARK, 92a Wright Street

Agent: Max Mercuri – Jellis Craig

SOI: $2,250,000 – $2,350,000

Crowd: 40

Opening Bid: $2,300,000 VB

Passed in: $2,300,000 VB

Bidderman: 0

The auction opened and closed with the vendor bid of $2,300,000.

 

BRIGHTON, 34 Durrant Street

Agent: Alex Schiavo – Kay & Burton

SOI: $2,950,000 – $3,245,000

Crowd: 26

Opening Bid: $3,095,000 VB

Passed in: $3,150,000

Bidderman: 1

The property at 34 Durrant street had a crowd of 26 attend the auction. Auctioneer Matthew Pillios placed a vendor bid and soon after one bidderman placed a bid of $3,150,000 the property was shortly after passed in.

2024 M2 May Market

Bidderman
2
Stock
Average
Clearance
60%

2024 M3 Spring Opening

Bidderman
1.4
Stock
Average
Clearance
64%
HAWTHORN, 24 The Boulevard Agent: Antony Woodley – Jellis Craig SOI: $4,100,000 - $4,500,000 Crowd: 40 Opening Bid: $4,200,000 VB Passed in: $4,200,000 VB Bidderman: 0 Kieran

Boroondara – Week 1

14 auctions

Clearance: 64%

Bidderman: 1.42

 

HAWTHORN EAST, 37 Cole Street

Agent: Perry Zhou – Jellis Craig

SOI: $3,850,000 – $4,100,000

Before auction: $undisc

 

HAWTHORN, 8 St Columbs Street

Agent: Richard Winneke – Jellis Craig

SOI: $2,400,000 – $2,600,000

Crowd: 64

Opening Bid: $2,400,000 VB

On the Market: $2,625,000

Under the Hammer: $2,800,000

Bidderman: 3

Some action here with two bidders battling along until a whisker over $2,700,000. A third bidder offered $1,000 which was rounded to $2,710,000 by Bidder 1. Bidder 3 then offered a big upbid to $2,800,000 and the property was quickly knocked down.

 

CANTERBURY, 28 Irilbarra Road

Agent: Mark Josem – Jellis Craig

SOI: $4,000,000 – $4,400,000

Crowd: 75

Opening Bid: $4,000,000

On the Market: $4,500,000

Under the Hammer: $5,368,000

Bidderman: 5

The bidding was swift to commence with an opening bid of $4,000,000. The property reached the reserve price of $4,500,000 in a matter of moments with five bidders contending for the property placing bids of up to $100,000. The property sold under the hammer for $5,368,000. 

 

SURREY HILLS, 14 Banool Road

Agent: David Smith – Marshall White

SOI: $2,400,000 – $2,600,000

Crowd: 50

Opening Bid: $2,400,000

On the Market: $2,660,000

Under the Hammer: $2,740,000

Bidderman: 3

An opening bid was placed at $2,400,000. The property was declared on the market at $2,660,000, as three bidders competed to become the new owners. The property was sold under the hammer to the first bidder for $2,740,000. 

 

HAWTHORN, 19 Launder Street

Agent: Tim Mursell – Marshall White

SOI: $2,300,000 – $2,500,000

Crowd: 70

Opening Bid: $2,300,000 VB

On the Market: $2,605,000

Under the Hammer: $2,740,000

Bidderman: 2

A last-minute second bidder kept this one going. After much back-and-forth, the original bidder emerged victorious.

 

GLEN IRIS, 90 Great Valley Road

Agent: Tim Heavyside – Heavyside

SOI: $2,200,000 – $2,400,000

Crowd: 60

Opening Bid: $2,200,000

On the Market: $2,660,000

Under the Hammer: $2,730,000

Bidderman: 4

The pace was set by a genuine opening bid and the subsequent contest between three parties. at $2,660,000 the property was declared “well and truly on the market”. This enticed a fourth bidder, but Bidder 2 resolutely hung on to take the keys.

 

HAWTHORN EAST, 38 Hastings Road

Agent: Richard Winneke – Jellis Craig

SOI: $3,400,000 – $3,700,000

Crowd: 60

Opening Bid: $3,500,000 VB

Passed in: $3,600,000

Sold after: $3,838,000

Bidderman: 1

A regulation vendor bid opened the auction. A bidder offered to match it but was rejected and a further vendor bid at $3,550,000 was added on top. The bidder offered up $3,600,000 and secured pass in and negotiate rights.

 

GLEN IRIS, 42 Great Valley Road

Agent: Doug McLauchlan – Marshall White

SOI: $3,100,000 – $3,400,000

Crowd: 80

Opening Bid: $2,800,000

Passed in: $3,101,000

After auction: $undisc

Bidderman: 1

The bidding opened with a bid of $2,800,000. Mr McLauchlan placed a vendor bid of $3,100,000 before passing the property in to the sole bidder for $3,101,000. Sold after.

 

HAWTHORN EAST, 2 Victoria Grove

Agent: Mark Sproule – Kay & Burton

SOI: $2,450,000 – $2,650,000

Crowd: 50

SOI: $2,450,000 – $2,650,000

Opening Bid: $2,450,000 VB

Passed in: $2,475,000 VB

After auction: $undisc (under offer)

Bidderman: 0

Back-to-back vendor bids with no action from the crowd. Successful negotiation after auction, currently under offer.

 

HAWTHORN EAST, 1 Clive Road

Agent: Sam Christensen – Anton Zhouk

SOI: $4,500,000 – $4,950,000

Crowd: 65

Opening Bid: $4,500,000 VB

Passed in: $4,650,000 VB

Bidderman: 0

A quiet Saturday morning auction with a vendor bid to open and another to close proceedings.

 

HAWTHORN, 24 The Boulevard

Agent: Antony Woodley – Jellis Craig

SOI: $4,100,000 – $4,500,000

Crowd: 40

Opening Bid: $4,200,000 VB

Passed in: $4,200,000 VB

Bidderman: 0

After the opening vendor bid, the crowd remained silent and the property was passed in.

 

GLEN IRIS, 35 Pascoe Street

Agent: Manae McInnes – Shelter Real Estate

SOI: $2,700,000 – $2,900,000

Crowd: 60

Opening Bid: $2,800,000 VB

Passed in: $2,800,000 VB

Bidderman: 0

No bidding from those in attendance with a vendor bid opening and closing the auction.

 

KEW, 1223 Burke Road

SOI: $3,950,000 – $4,300,000

Passed-in

 

KEW, 31 Barry Street

Agent: Nick O’Halloran – Jellis Craig

SOI: $4,500,000 – $4,900,000

Crowd: 70

Opening Bid: $4,400,000 VB

Passed in: $4,500,000 VB

Bidderman: 0

A picturesque scene with people gathered around the landscaped garden. No bidding from those in attendance with a vendor bid opening and closing the auction.