Buying and selling homes above $3million is no longer all about algorithms, it’s becoming personal again.

Since 2000, with our massive population increases we have seen a breakdown of buyer-seller-agent relationships, in part due to a restriction of time, an abundance of money and the growth of corporatisation.

Real estate (myself included) had at times simply been a numbers game – got a problem then make more calls, spend more on advertising, hire more people, do more opens and more, more and more.

Got a different type of problem then lower your commissions, lower your time and effort and lower prices – just lower something, get it done and move on.

One of the really good things Covid-19 and now this new market has shown, is that when more and more is not enough – you will have to find another way – you will have to be creative.  We are thinking that could well be in relationships – no, not the fake friend ones – we mean real, working professional ones.

Relationships between sellers and agents. Relationship between buyers and agents. Relationships between agents and agents.

This is what Marketnews Multi-listing is all about.

When all else fails build a mutually beneficial (but not unethical) relationship. And when you find it actually works – then next time build a relationship before a failure and reap even more mutual benefits.

Marketnews Multi-listing is not about lower commissions – its about better commissions.

Marketnews Multi-listing is not about creating unmanageable competition – its about creating managed competition.

Marketnews Multi-listing is not about less – its about more – a bigger pie for all with more options and fewer barriers. Like the good stuff in international trade.

Marketnews Multi-listing is not about benefit of one segment over another, it is about creating the possibility of a better deal for the buyer and the seller and the agent.

Baloney hey! Really? We’ve bought and sold an estimated 1500 plus homes and in all cases two agents, not one have been paid. Our clients have paid more than any other or else they were not the buyer, so isn’t that good for the seller and we bought what the buyer wanted, at a price they agreed to – so wasn’t that of benefit to the buyer. Win-win-win and all jobs with two agents.

Not all jobs need two agents. But many in this market at the Top End do. After your selling agent has bought his or her entire $5million database through your home in week one, what is the next plan if your home is off-market and doesn’t sell.

No, please tell me or tell your client what the plan is. Advertising at this level can have drawbacks, the OFI’s are not massively full of spare buyers to take off and bring to your off market client and ……how are you getting new buyers and keeping a mood, a momentum going?

And sellers do you really think that less and less commission will motivate your agent to bring you anything other than lip – service. How do you perform in your role when you are earning next to nothing?  Are agents going to bring that elusive buyer to your home or another seller who is paying a fair rate.

How do you perform when there is a real chance of an excellent pay-day – do you go that extra mile? Commission, unlike marketing or price lowering is only paid when the deal you want is done. Finding the cheapest most desperate agent works in some circumstances, but not many.

If you’re a $5million buyer how, in this fractured information market do you find all your options and really understand what price and terms may work for you, without some professional help. Multi-listing can give you expert help on certain homes.

If you’re an agent with a couple of slow listings do you tell your seller its price, but then still don’t find a buyer – do you encourage your client to spend more on marketing, when that already hasn’t worked or do you reach out to others (share a bit) and see if there is another way.

This is what multi-listing is all about. Better relationships – better deals.

David Sciola rang and asked to find out more information – from March 24 to April 24 with Carla Fetter he sold 16 properties (5 off-market) at an average sales price of $1.9million. None needed Multi-listing but he rang to enquire about how it may help his clients – maybe that is why he sold 16 in that month – an open mind.

This is industry based – we will not control it – we are only paid if we bring a buyer or a seller to the deal and many deals will not involve us at all. This is to help get our market moving again, paying taxes our government needs, creating jobs our community needs and helping our buying and selling clients and our industry get better deals from a bigger pie.

It’s about working together when it makes sense to do so and working apart when that is the best option for our respective clients.

Multi-listing is not for every deal, but it is for some.