August 16, 2026
It Was But Now It Is

Different Market. Different Opportunities.
While I’ve been gallivanting around Europe — Alta Via 2 in the Dolomites Italy, Kungsleden in Arctic Sweden, Laugavegur (Iceland) and most of the Swiss Tour de Matterhorn — Melbourne property has apparently become rather gloomy.
Interest rates. Taxes. Fewer buyers. Lower prices.
Yes.
We know. We’ve actually been talking about the change in Melbourne’s prestige market since around Cup Day 2021.
So rather than another article about what’s wrong, let’s talk about what you can do right.
Because changed markets create changed opportunities.
First, accept where we are
The Melbourne market that carried us for much of the past 30 years had some wonderful tailwinds
- wealthy immigration (much from Asia),
- economic confidence (Australia the miracle headlines),
- plentiful money supply (banks) and
- a very tax-friendly wealth culture around homes (negative gearing).
Those winds aren’t blowing like they used to, in fact they are not blowing at all.
And at the moment, broadly:
- Under $1.5m: plenty happening.
- $1.5m–$3m: more selective on price.
- $3m–$5m: challenging.
- $5m+: sometimes there’s a buyer but there appears to be no market.
Good or bad?
Neither.
It’s simply the terrain.
And after eight weeks and 750 kilometres walking mountains, I’ve become even less interested in arguing with terrain.
Work out where you are.
Work out where you want to go.
Then start with a guide, a map, a plan but start and watch the signposts along the way.
Buyers: this could be your moment
Particularly in the $3m–$5m range, I can’t remember buyers having this combination of choice, time and negotiating power for quite some time.
We completed a purchase this week.
Actually, we “completed” it for the third time this week.
Same house. Same buyer. Same seller.
We reached an agreed price. Our client wasn’t comfortable.
So we stopped.
Later, another agreement.
Lower.
Still not right.
So we stopped again.
Lower.
This week?
Agreement again.
Lower again.
The important point is that our client remained the best buyer and the seller still wanted to sell.
We remained calm enough to let the transaction find its level.
That’s good advocacy.
Not getting a deal done. Getting the right deal done.
But don’t confuse opportunity with cheap
Before leaving, we bought another property.
Quote around $3 million.
Purchase price?
>$4million.
Why?
Because it was special and there were competitors.
Scarce. Emotional. Difficult to replace.
That’s a market in two transactions.
One property comes down substantially.
Another flies $1 million above quote.
Contradiction?
Not really.
Property is individual.
Great buying isn’t paying less (although that is nice).
It’s understanding what something is worth to you, what your alternatives are and when to walk — or run towards it.
Buy better. Buy for longer.
This is where we think the opportunity becomes really positive.
Perhaps don’t use this market simply to buy a cheaper house (although thats perfectly ok). Perhaps use it to buy a better life.
Maybe think five or ten years rather than two.
Kids. Schools. Work. Garden. Bedrooms. Orientation. Land. Walkability. Family.
What are you actually going to need?
Changing homes is expensive, and we can no longer casually assume rising prices will cover every transaction cost or buying mistake.
If you only need something for two years, renting may be perfectly sensible.
But if you know roughly where you want to be and you’re flexible about exactly how that appears then there are some wonderful buying opportunities out there.
11 Tourello Avenue Hawthorn East
https://marketnews.com.au/11-tourello-avenue-hawthorn-east-james-buyer-advocates/
5 Chatham Road Canterbury
https://marketnews.com.au/5-chatham-road-canterbury-vic-james-buyer-advocates-2/
16 Grandview Road Brighton
https://marketnews.com.au/16-grandview-road-brighton-james-buyer-advocates/
47 Kinane Street Brighton
https://marketnews.com.au/47-kinane-street-brighton-james-buyer-advocates/
5 Leonie Court Brighton
https://marketnews.com.au/5-leonie-court-brighton-james-buyer-advocates/
1 Hawksburn Road South Yarra
https://marketnews.com.au/1-hawksburn-road-south-yarra-james-buyer-advocates/
39 McKinley Avenue Malvern
https://marketnews.com.au/39-mckinley-avenue-malvern-james-buyer-advocates/
9 Hawksburn Road South Yarra
https://marketnews.com.au/9-hawksburn-road-south-yarra-james-buyer-advocates/
16 St Martins Lane South Yarra
https://marketnews.com.au/16-st-martins-lane-south-yarra-james-buyer-advocates/
2/6 Hopetoun Avenue Canterbury
https://marketnews.com.au/2-6-hopetoun-avenue-canterbury-james-buyer-advocates/

Sellers: you have choices too
The same principle applies.
You don’t have to sell.
If you don’t need to move and today’s market won’t give you an outcome you can live with, stay put.
That’s a decision.
But if you do want to get on with life, then today’s market can work as well.
It just requires a better process.
Your result comes from three things:
Market + Property Fundamentals + Process.
- You can’t control the market.
- You already own the fundamentals (just what are they really worth).
- You can absolutely control the process.
Agent.
Method.
Marketing.
Time.
Negotiation.
And finding the right buyer.
And that’s the good news
Different markets reward different behaviours.
Boom markets reward speed and courage.
This market rewards thought.
- For buyers, there’s more time to assess, negotiate and sometimes buy something that may previously have been beyond reach.
- For sellers, good preparation and genuinely good advice matter more.
And for people buying and selling?
Perhaps stop obsessing about whether you sold for $500,000 less than you hoped if you’ve just bought your next home for $500,000 less than you expected.
The changeover matters more than the headline.
We’ve already commenced four selling campaigns this week for clients we’ve bought for.
We’re back inspecting, rating, negotiating and talking to agents.
And between now and Christmas, we have a good list of clients we’re hoping to help make their next move.
Over the coming weeks, we’ll show you what we’re actually seeing.
Perhaps you don’t need the old market back.
You just need to understand the new one.
And use it well.
Mal James
James Buy Sell
Current James Buyer Advocate Clients
| Price | Property | Position |
| Low to mid $4ms | Family home, good land, room for pool and basketball, open to doing work | Surrey Hills, Camberwell, Canterbury, Kew and surrounds |
| $1.8m | Apartment | East Melbourne |
| $5m to $7m | Period home to renovate or move-in ready | Armadale |
| Circa $2m | Townhouse | Richmond through to Carnegie |
| Up to $4m, or $1.5m house for daughter | Family home | Prahran |
| Up to $2m | Small home with car parking | Prahran |
| Circa $2.5m | Family home with more living space than they currently have | Port Phillip, Middle Park / Albert Park |
| $1.4m to $1.5m | Single-fronted home | Richmond |
| $2.5m to $2.8m | 4-bedroom family home, move-in ready | Brighton, Hampton |
| $6m | Move-in ready | Tara Estate, Scotch Hill, Grace Park |
Current James Seller Advocate Clients

750km walked in 60 days – 250km Liguarian Coast (Amalfi and Cinque Terre) – 170km Alta Via 2 in the Dolomites – 105km Kungsleden – 75km Laugavegur in Iceland and 150km Tour de Cervin (50km to finish next time)
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