Buyers Don’t Believe in Bayside’s Big Brands
so why should sellers?
Mal James
Buy Sell Agent
0408 107 988
mal@james.net.au
Bonus Cup Holiday Reading: Major Investigation Article. Buyers Don’t Believe in Bayside’s Big Brands at Auctions
Bayside’s auction clearance rate consistently falls below 50%, yet major brand agents insist their branding makes a difference. In reality, data shows big brands and “special” databases fail to attract additional buyers; if they did, clearance rates would be higher.
Sellers, however, buy into the safety myth of hiring a big brand, only to face costly advertising with little return if the property doesn’t sell. Without accountability, Big Brands fill the streets with unsold boards while you pay the price.
The true value lies in the agent’s energy, experience, and tailored strategy, not corporate branding. Read our major investigation article below.
Summary: Today’s Top-End Auction Market was a shocker!
Today was an auction shocker, losing all momentum built up over the last two weeks. As we head into the Cup break, buoyancy in Melbourne’s Top End continues to fade. A staggering 1 in 3 homes auctioned today received no bids—zero, zip, zilch. This isn’t just negative for the market; it’s devastating for individual sellers and their aspirations.
But agents/advocates with their fingers on the pulse would know this and not recommend auctions in many instances unless ……… read the story below…….. They knew this was a Super Saturday and a soft market, and smart ones didn’t recommend an auction or went early with midweek twilights or were one of the 3 in 44! It’s not the market, that has been like this for 3 years, it’s the agent/advocate whose recommendations you are paying for!
See our auction video below on the “Auctioneer Who Swallowed A Bidder”
Bidderman levels were GFC-like, and clearance rates a chilly 55%. Of the 44 auctions we covered, only 3 sold on the street under the hammer.
Wow, 3 from 44 under the hammer. Why are sellers being advised to rush to auction?
For buyers: Specialist negotiations were required in 41 out of 44 cases, eg 41 failing to sell transparently. An experienced buyer agent is essential in this market. At one auction, a lone bidder raised their offer by over $400,000—against themselves? Another Wow!
All the results we covered below our major investigation article in ‘ROUND THE GROUNDS!
And for the Cup, why Land Legend of course! Chin Chin Lovelies, see you in a fortnight.
Tip: 2 lychees with 2 spoons of juice makes any G&T more perfumed and refreshing to drink.
Buyers Don’t Believe in Bayside’s Big Brands at Auctions
How can Bayside’s auction clearance rate be below 50% so often, with fewer bidders per auction than auctions themselves, yet major brand agents still claim their agency branding makes a difference?
It’s simple—sellers believe the marketing spin, even though the buyers and market stats yell out a different story.
The Myths of Big Agency Branding, Special Databases, and Broader Reach.
Statistics reveal that big agency branding in Bayside is a fallacy. The data shows Big Brands and their “special” databases don’t bring extra buyers to auction; if they did, Bayside’s auction clearance rate wouldn’t be languishing below 50% and the others regularly.
As auction stats indicate, the so-called “agent network reach” is equally flawed.
There’s little, if any, evidence that Big Brands attract any more buyers from outside the area than REA. In fact, the agent’s commission structures can be discouraging.
Why do sellers go along with it? Because big agencies rely on the notion that “nobody ever got sacked for hiring IBM.” Hiring big brands feels safe in a tough market, but listing with a Big Brand doesn’t equal selling. After signing, the Big Brand’s advertising costs add up, with someone footing the bill for their logo plastered everywhere. That’s you!
Get the Big Brand Agents to commit to no bidders in their stated range at the auction and all advertising costs are returned
Free Tip: Ask the big brand—or any agency—to refund all advertising costs if no bidders appear at the auction. As a seller, it’s not your fault if an agency recommended an auction and a range that didn’t attract a bid. Put it in writing: if no bidders are at the range quoted, then all advertising costs are refunded.
What Would This Achieve for You, the Bayside Seller?
Requiring accountability from Big Brand agencies could achieve several things for Bayside sellers:
It would reduce your costs in the event of a failed auction. If agencies faced potential losses, they’d be more cautious with the promises they make.
No accountability: Big Brand agencies often follow a volume strategy in tough markets.
They put up as many boards as possible, knowing that some homes will sell and others won’t. For the agency, this is a win-win: those that sell bring in commission, and those that don’t still add to their branding presence at no extra cost to the directors.
For the failed homeowner, it is a lose-lose situation. They lose because they pay to support the BIG Brand, and they lose value because their home appears a failure to future buyers.
Take the numbers, for example. If I conduct two auctions and both sell, while a Big Brand conducts ten and sells only five, they appear more successful on paper, having “sold 150% more.” But behind that metric lie five casualties of war—homeowners who paid $10,000 to $30,000 for advertising their home’s failure and the agency itself.
If Big Branding really helped the seller, I would insist on full coverage for my listings. But I don’t. Instead, I prefer smooth collaboration with other agents—even those with Big Brands—for the benefit of my sellers. This was “my branding” on a circa $10m sale – click here. My focus was getting the deal done for my clients, not my next job and it was successful.
Big Branding: Who Benefits?
Big branding isn’t about your home; it’s about the agency’s future listings. Even when your auction fails, Big Branding can win if it generates more leads from those who walk through. Think of it as a casino—even when you lose, they win.
The Solution? Make Big Brands Accountable
To prevent this, sellers need to demand accountability from Big Brands. If an agency’s claims fall short, meaning no bidders in their range, they should bear the cost, not you.
I am prepared to be accountable for what I am suggesting here. I would honour on any James Buy Sell property we chose to auction in this market. No bids on auction day in our quoted range to you (if it was same to buyers) and agreed advertising is free when you sell! MAL JAMES BUY SELL 0408 107 988. I guarantee that between now and Easter 2025!
More Boards Up ≠ Better Agency
“More boards up” doesn’t mean an agency is more effective; it can mean they have more unsold homes. Leaving properties on the market for months with boards up hurts new and old sellers alike, whilst the Big Brand agencies enjoy free advertising.
What it really says in this market is some Big Brands have unsold homes everywhere.
Perhaps it’s time to ask which Big Bayside Brands are not selling homes— who has the most unsold listings across Brighton. These agencies aren’t busy selling; they’re busy signing up sellers to put their boards up, and there’s a big issue – you are paying for it, and you are telling the market what your home is NOT worth.
Online Exposure: A Double-Edged Sword
Big brands don’t magically drive more internet traffic to your listing. I mean premium, schemium, exclusive!!! How can there be 100 exclusive, premium listings? It’s Baloney!
When a property lingers online for months, buyers ask, “What’s wrong with this home?”
Having worked with over 1,000 buyers in 20 years, I see that homes sitting too long online signal to serious buyers that the market doesn’t value the specific home at the asking price.
How does that help the seller with real buyers? It doesn’t, but it helps BIG BRANDS with “profile”.
Our Auction Data undermines the argument that BIG Brand value, network reach, special databases, internet exposure, and boards up help Bayside sellers. This approach hasn’t worked in Bayside for decades (just look at the failing land values), while areas like Stonnington and Boroondara have moved ahead.
Corporate Branding works, but we should pay for it, not the sellers.
Sold stickers, Auction Videos, School Fetes
This week: Hampton School Fete Major Sponsorship – Shelter by the Bay. Zali No 5 agent in Victoria and Melina ex JC No 1 both at Shelter by the Bay. Love branding but as a seller you shouldn’t pay for mine.
So What Branding Really Works in Bayside Real Estate?
No (zippo, nonesky) buyer I’ve encountered was uninterested in a property and then suddenly decided to visit because a big-name brand real estate agency represented it.
But conversely, some buyers chose not to view a property if they knew the agent had previously misled them on price or condition.
An agent who fails at auction and then has a higher pass-in price, time after time discourages buyers on the next home they list, and that could be your home.
Buyers hate snakes as much as sellers do and will avoid them if possible. One of your biggest brands is your agent, and you are putting yourself behind the eight ball if you engage a snake as buyers shy away. Many Boards up, not selling, same agencies, is a warning sign there are snakes nearby!
ADVICE THAT MATTERS. Here’s what truly matters. It’s the agent (not the agency) that truly matters as they guide these things for you.
Presentation and Pictures Matter
High-quality visuals are essential. Avoid watermarked images that detract from your home’s beauty. Insist on clean photos or make the agency pay for professional shots. Imagine an art gallery placing a sticker over a prized painting—brand watermarks feel the same – they are like a dog marking his territory (sorry, crass, but true).
Pricing
Today, pricing is the most significant form of branding. Testing the market with an off-market strategy first can provide valuable feedback before committing to an auction or expressions of interest (EOI).
Some agencies know this but prefer churn and burn to test for the best. Because best often takes a bit longer!
The Right Person and Strategy
Success has almost nothing to do with the agency and everything to do with the agent’s energy, experience, and ethics. In this market with the best agents, there’s no one-size-fits-all approach—each home needs a unique strategy.
Three Cores
The Agent’s 3 E’s: Energy, Experience, and Ethics should be paramount.
Individual Strategies: Avoid the corporate “one size fits all” mentality. Bespoke.
Collaboration Over Ego: More times than not, working together achieves better results than a single agent’s ego (even including mine). Peer review and collaboration is the best science in medicine, and it’s the same in real estate – it’s just a lot rarer.
Here’s how these principles worked with James Buy Sell multi-agent approach recently: Bespoke, all totally different and we have a number of homes not on the market because it is simply the wrong time. Why would you publicly sell now without a really good reason?
Hampton: Family home sold for over $3.5M, sold entirely off-market.
Hawthorn East: $6M+ family home, sold entirely off-market.
Brighton: Over $9.5M, customised strategy leading to a successful sale, post a previously failed EOI.
Caulfield North: $3.4M+ family home, where an auction collaboration sealed the deal.
Toorak: $4.7M+ family home, sold before auction.
Other Bayside deals with no JAMES BUY SELL BRANDING
Bay Brighton: Over $16M
Golden Mile Brighton: Off market
Bolton Hampton: Over $7M
The Bottom Line
I believe BIG BRANDS have no evidence to show they are adding value in Bayside. It’s the agent and the strategy that makes the luck that sells a home.
If your home is languishing on the market, or you want to avoid that and maximise your chances of a great price, ring us!
I stand by and pay for my name….. test me, Mal James of James Buy Sell in collaboration with Shelter By The Bay’s Zali Reynolds and Simone Clarke if you like on 0408 107 988.
If you don’t get bids where I say, then I will pay for your advertising and we always pay for our own! James Buy Sell since 2002.
James Buy Sell Market News with Off Markets every Monday
'Round the Auction Grounds
This Weekend was a SHOCKER! 1 in 3 or 33% of auctions today had no bidders
Biggest of the day: 8 Tiuna Grove Elwood
Melbourne's Top End Markets
Buoyancy we saw last two weeks has evaporated. Our guess wrong - below more likely!
Geographical
Week 2
Stonnington – 13 auctions
Clearance: 54%
Bidderman: 0.8
Week 1 and 2 – 21 auctions
Clearance: 52%
Bidderman: 1.2
TOORAK – Method Change/ Withdrawn
SOUTH YARRA, 10 Hawksburn Road
Agent: Will Hocking – RT Edgar
SOI: $2,500,000 – $2,750,000
Before auction: $undisc
Bidderman: 1
MALVERN, 37 Elizabeth Street
Agent: Rae Tomlinson – Marshall White
SOI: $6,500,000 – $6,850,000
Before auction: $undisc
Bidderman: 1
MALVERN EAST, 38 Coppin Street
Agent: John Manton – Marshall White
SOI: $3,200,000 – $3,500,000
Before auction: $undisc
Bidderman: 1
MALVERN, 4 Raleigh Street
Agent: Carla Fetter – Jellis Craig
SOI: $2,000,000 – $2,100,000
Crowd: 24
Opening Bid: $2,000,000
Passed in: $2,070,000
Sold After: $undisc
Bidderman: 1
A crowd of 24 gathered for the auction of 4 Raleigh St Malvern VIC. An opening bid was placed of $2,000,000. After no further bids were placed Auctioneer David Sciola consulted with the vendors before returning outside and placing a vendor bid of $50,000. This was met with a bid of $20,000. The property was passed in to the sole bidder for $2,070,000. Sold after auction
MALVERN, 66 Jordan Street
Agent: Nicholas Brooks – Marshall White
SOI: $2,100,000 – $2,300,000
Crowd: 50
Opening Bid: $2,100,000
Passed in: $2,325,000
Sold After: $undisc
Bidderman: 4
Auctioneer Nicholas Brooks welcomed the crowd of 50 to the auction of 66 Jordan Street, Malvern. The bidding was swift to commence with an opening bid placed of $2,100,000. A second bidder met this with a $25,000 rise. Two additional bidders joined the race. The four bidders waited patiently as Mr Brooks updated the vendors. The property was eventually passed in to the second bidder for $2,325,000. Sold after auction
MALVERN, 4 Jordan Street
Agent: Carla Fetter – Jellis Craig
SOI: $3,500,000 – $3,600,000
Crowd: 50
Opening Bid: $3,400,000
On the Market: $3,605,000
Under the Hammer: $3,626,000
Bidderman: 2
A crowd of 50 gathered in the street for the auction of 4 Jordan Street, Malvern. Auctioneer David Sciola opened the bidding placing a vendor bid of $3,400,000. Two bidders joined the race and the property was declared on the market at 3,605,000. In an effort to outbid each other the bidders resorted to $1000 bids before the property was eventually sold under the hammer for $3,626,000.
MALVERN EAST, 78 Beaver Street
Agent: Lachie Fraser-Smith – Jellis Craig
SOI: $5,250,000 – $5,750,000
Crowd: 65
Opening Bid: $5,000,000 VB
Passed in: $5,400,000 VB
Bidderman: 0
Auctioneer Lachie Fraser-Smith welcomed a crowd of over 60 to the Beaver Street home. Mr Fraser-Smith encouraged bidder to come forward however with not initial bid he placed a $5,000,000 vendor bid. With no further bids, he took a short break and returned with a $5,400,000 vendor bid. Shortly after the property was passed in.
ARMADALE, 21b Huntingtower Road
Agent: Grant Samuel – Kay & Burton
SOI: $2,750,000 – $2,950,000
Crowd: 29
Opening Bid: $2,800,000 VB
Passed in: $2,800,000 VB
Bidderman: 0
Auctioneer Gowan Stubbings welcomed 29 to the Huntingtower road, Armadale townhouse. Mr Stubbings started proceedings with a $2,800,000 vendor bid. With no bids to follow Mr Stubbings took a short break, when he returned there were no further bids and the property was passed in.
MALVERN, 6 Glenview Avenue
Agent: Joanna Nairn – Marshall White
SOI: $4,300,000 – $4,600,000
Crowd: 40
Opening Bid: $4,000,000 VB
Passed in: $4,000,000 VB
Bidderman: 0
Auctioneer Fraser Cahill welcomed the crowd of 40 to the auction of 6 Glenview Ave Malvern. Mr Cahill both opened and closed the bidding passing the property in on a sole vendor bid of $4,000,000.
MALVERN, 40 Wheatland Road
Agent: John Morrisby – Jellis Craig
SOI: $5,500,000 – $5,800,000
Crowd: 80
Opening Bid: $5,600,000 VB
Passed in: $5,600,000 VB
Bidderman: 0
A crowd of 80 gathered along the street for the auction of 40 Wheatland Rd Malvern. Auctioneer John Morrisby opened and closed the bidding passing the property in on a sole vendor bid of $5,600,000.
MALVERN EAST, 13 Central Park Road
Agent: David Volpato – Marshall White
SOI: $3,500,000 – $3,700,000
Crowd: 52
Opening Bid: $3,500,000 VB
Passed in: $3,500,000 VB
Bidderman: 0
Auctioneer Justin Long welcomed a crowd of 52 to the family home on Central Park Road, Malvern East. Mr Long started proceedings with a $3,500,000 vendor bid. With no bids to follow Mr long took a short break, upon his return there was so further bids so the property was shortly after passed in.
MALVERN EAST, 85a Brunel Street
Agent: Torsten Kasper – Chisholm & Gamon
SOI: $2,200,000 – $2,400,000
Crowd: 40
Opening Bid: $2,050,000 VB
Passed in: $2,085,000 VB
Sold After: $undisc
Bidderman: 1
A lone bidder, placing $10k on the vendor bid saw this home pass in and sell soon after.
Medical Rooms Day Surgery Richmond
1023 sqm: 4 permits: 17 carparks
Off Market Expressions of Interest Closing Tuesday November 26 @ 2.00pm (unless sold prior)
Jonathon McCormack 0418 835 885
Mal James 0408 107 988
Week 2
Bayside – 16 auctions
Clearance: 56%
Bidderman: 1
Week 1 and 2 – 28 auctions
Clearance: 50
Bidderman: 0.9
BRIGHTON, 14 Oakwood Avenue
Agent: Linday King – Marshall White
SOI: $2,550,000 – $2,695,000
Before auction: $undisc
Bidderman: 1
MIDDLE PARK, 354 Danks Street
Agent: Warwick Gardiner – Jellis Craig
SOI: $5,300,000 – $5,700,000
Before auction: $undisc
Bidderman: 1
ELWOOD, 8 Tiuna Grove
Agent: Andy Nasr – Marshall White
SOI: $7,500,000 -$8,000,000
Crowd: 70
Opening Bid: $7,000,000 VB
Passed in: $7,100,000
Sold After: $undisc
Bidderman: 1
A large crowd gathered for the auction. Of this grand home. An opening vendor bid of $7,000,000 was made before the property was passed in at $7,100,000. Sold after auction
HAMPTON, 1 Grenville Street
Agent: Robin Parker – Marshall White
SOI: $3,300,000 – $3,600,000
Crowd: 28
Opening Bid: $3,300,000 VB
Passed in: $3,600,000
Sold After: $undisc
Bidderman: 3
A quiet auction despite 3 bidders. Auctioneer Robin Parker passed the property in to bidder two, at the high end of the quoted range. Sold after auction
ALBERT PARK, 223 Danks Street
Agent: Michael Szulc – Cayzer
SOI: $2,450,000 – $2,650,000
Crowd: 55
Opening Bid: $2,400,000
Passed in: $2,505,000
Sold After: $undisc
Bidderman: 1
A below range bid of $2,100,000 opened up the auction before a vendor bid of $2,500,000 was placed. The property was passed in at $2,505,000. Sold after auction
BRIGHTON EAST, 26 Landcox Street
Agent: Halli Moore – Buxton
SOI: $2,100,000-$2,200,000
Crowd: 38
Opening Bid: $2,100,000 VB
Passed in: $2,190,000
Sold After: $undisc
Bidderman: 2
Auctioneer Hali Moore was disappointed when a wave from the crowd was a swat at a fly rather than a strong opening bid. Mr Moore then started proceedings with a vendor bid. The property was later passed at the high end of the quote range after some tepid bidding by two bidders. Sold after auction
BRIGHTON, 1 Seaview Avenue
Agent: Simon Monnier-Penny – Marshall White
SOI: $2,000,000 – $2,200,000
Crowd: 25
Opening Bid: $1,800,000
On the Market: $2,090,000
Under the Hammer: $2,100,000
Bidderman: 2
An initial vendor bid of $1,800,000 was placed for the property at 1 Seaview Avenue Brighton. This was followed by a first bid of $1,850,000. A second bidder entered shortly after. With multiple back and forth bids the property was on the market at $2,090,000. The property was sold to bidder 2 for $2,100,000.
BRIGHTON, 16 Cross Street
Agent: Tamara Penno – Buxton
SOI: $2,850,000 – $3,050,000
Crowd: 30
Opening Bid: $2,800,000 VB
Passed in: $2,800,000 VB
Bidderman: 0
Arms remained folded in the crowd as Auctioneer David Hart opened, and then promptly closed the auction with a vendor
HAMPTON, 43 Myrtle Road
Agent: Adam Gillon – Buxton
SOI: $2,900,000 – $3,100,000
Crowd: 40
Opening Bid: $2,850,000 VB
Passed in: $2,900,000 VB
Bidderman: 0
The auctioneer opened with a vendor bid of $2,850,000. With no following bids, another vendor bid was placed at $2,900,000. The property was passed in at the vendors bid.
HAMPTON, 60 Littlewood Street
Agent: Jenny Dwyer – Belle Property
SOI: $2,600,000 – $2,700,000
Crowd: 40
Opening Bid: $2,600,000 VB
Passed in: $2,625,000
Sold After: $undisc
Bidderman: 2
The auctioneer opened with a vendor bid of $2,6000,000, this was shortly matched by bidder 1. Bidder 2 entered with a $25k bid rise. With no further bids the property was passed in at $2,625,000. Sold after auction
ALBERT PARK, 85 Richardson Street
Agent: Simon Gowling – Jellis Craig
SOI: $2,450,000 – $2,650,000
Crowd: 60
Opening Bid: $2,500,000 VB
Passed in: $2,500,000 VB
Bidderman: 0
A sizable crowd of around 60 but no action. Proceedings began and finished with only a vendor bid of $2,500,000
ALBERT PARK, 106 Kerferd Road
Agent: Simon Gowling – Jellis Craig
SOI: $4,500,000 – $4,750,000
Crowd: 35
Opening Bid: $4,700,000 VB
Passed in: $4,700,000 VB
Bidderman: 0
No action from bidders here. The auction was open and passed in on a single vendor bid of $4,700,000.
SANDRINGHAM, 9 Waverly Street
Agent: Jenny Dwyer – Belle Property
SOI: $2,000,000 – $2,200,000
Crowd: 37
Opening Bid: $2,000,000 VB
Passed in: $2,000,000 VB
Bidderman: 0
Today’s crowd in Waverly Street came for a show, but not to show their hands. The property passed in after opening and closing on a vendor bid.
BRIGHTON EAST, 45 Regent Street
Agent: Nick Johnstone – Nick Johnstone
SOI: $2,950,000 – $3,200,000
Crowd: 43
Opening Bid: $3,000,000 VB
Passed in: $3,000,000 VB
Bidderman: 0
With a quiet crowd scattered far and wide, 45 Regent Street passed in to a single vendor bid.
PORT MELBOURNE, 65 Bridge Street
Agent: Oliver Bruce – Marshall White
SOI: $2,450,000 – $2,550,000
Crowd: 19
Opening Bid: $2,500,000
Passed in: $2,650,000
Bidderman: 2
A quick auction after an opening bid of $2,500,000 saw 2 keen parties place 3 bids prior to the property being passed in for $2,650,000.
ALBERT PARK, 106 Merton Street
Agent: Graeme Wilson – WHITEFOX
SOI: $2,300,000 – $2,500,000
Crowd: 60
Opening Bid: $2,300,000
Passed in: $2,500,000
Bidderman: 2
Sold after: $undisc
A vendor bid of $2,300,000 opened proceedings before being matched by a buyer. Another interested party bid before the 2 went back and forth prior to the property passing in at $2,500,000
Twilight Auction - Auctioneer Who Swallowed a Bidder
Mal James Auctioneer - SOLD
Video: Auctioneer Who Swallowed A Bidder. Well managed by Simone Clarke 0400 304 111 and clients KandJ! Congrats to Buyer A
Week 2
Boroondara – 15 auctions
Clearance: 53%
Bidderman: 1
Week 1 and 2 – 28 auctions
Clearance: 64%
Bidderman 1.7
KEW – Method Change/ Withdrawn
HAWTHORN EAST – Method Change/ Withdrawn
CAMBERWELL, 8 Bringa Avenue
Agent: Robert Le – Marshall White
SOI: $3,250,000 – $3,500,000
Before auction: $undisc
Bidderman: 1
GLEN IRIS, 54 Alfred Road
Agent: Dean Brooks – Shelter
SOI: $3,500,000 – $3,800,000
Before auction: $undisc
Bidderman: 1
CANTERBURY, 66 Alexandra Avenue
Agent: Sophie Su – Kay & Burton
SOI: $4,600,000 – $5,060,000
Crowd: 80
Opening Bid: $4,500,000 VB
On the Market: $5,100,000
Under the Hammer: $5,580,000
Bidderman: 4
From the opening vendor bid of $4,500,000, three bidders were duking it out for the keys to this abode, then a fourth entered, whose offer brought about “on the market” status to the property. After a prolonged spell of rapid-fire bidding, the hammer fell at $5,580,000
HAWTHORN, 6 Hawthorn Grove
Agent: Mike Beardsley – Jellis Craig
SOI: $6,000,000 – $6,500,000
Crowd: 72
Opening Bid: $6,200,000 VB
Passed in: $6,400,000
Sold After: $6,420,000
Bidderman: 2
Two Bidders took the price up to $6,325,000 when the auction was paused to update vendors. The restart saw further bidding mostly in $10,000 rises to $6,400,000 where it passed in. Sold after auction for $6,420,000. Sold after auction
CAMBERWELL, 12 Range Street
Agent: Stuart Evans – Marshall White
SOI: $4,500,000 – $4,950,000
Crowd: 30
Opening Bid: $4,500,000 VB
Passed in: $4,550,000
Sold After: $4,811,000
Bidderman: 1
With a $4,500,000 vendor bid, auctioneer Andrew Gibbons tried to incite bidding activity; initially no one spoke up, until an offer was forthcoming. This turned out to be the only audience participation, so the property was passed in. Sold after auction
HAWTHORN, 198 Barkers Road
Agent: James Tostevin – Marshall White
SOI: $4,500,000 – $4,950,000
Crowd: 35
Opening Bid: $4,750,000 VB
Passed in: $5,000,000
Sold After: $undisc above $5.1m
Bidderman: 2
Two bidders took the price from an initial $4,750,000 vendor bid, to $5,000,000, after which activity petered out, causing a pass-in. Sold after auction
KEW, 49 Parkhill Road
Agent: Mike Beardsley – Jellis Craig
SOI: $5,500,000 – $5,900,000
Crowd: 60
Opening Bid: $5,600,000 VB
Passed in: $6,000,000
Sold After: $6,100,000
Bidderman: 2
A couple of bidders traded blows beside the backyard pool. Bidder 2 held the highest bid when the property passed in at $6,000,000. A badly timed $5000 offer came just after the pass in and was denied as per auction rules. Sold after auction
KEW, 1-4/18 Howard Street
Agent: Antony Woodley – Jellis Craig
SOI: $3,000,000 – $3,200,000
Crowd: 25
Opening Bid: $3,050,000 VB
Passed in: $3,050,000 VB
Bidderman: 0
The owners of these four apartments came together to sell as one. The auction opened and closed on a single vendor bid of $3,050,000.
HAWTHORN EAST, 24 Henham Street
Agent: Campbell Ward – Jellis Craig
SOI: $4,600,000 – $5,000,000
Crowd: 50
Opening Bid: $4,700,000 VB
Passed in: $4,800,000
Sold After: $undisc
Bidderman: 1
This property’s auction opened and closed on bids within the publicly advertised indicative selling price range. Opening on a vendor bid of $4,700,000 and passing in to the single bidder for $4,800,000. Sold after auction
HAWTHORN, 6 Churchill Grove
Agent: Mike Beardsley – Jellis Craig
SOI: $2,600,000 – $2,850,000
Crowd: 40
Opening Bid: $2,650,000 VB
Passed in: $2,700,000 VB
Bidderman: 1
A vendor bid by Antony Woodley opened proceedings and he soon drew out a $25,000 rise from the crowd. A break to confer with the vendor resulted in a further vendor bid to $2,700,000. Here the property passed in and post-auction negotiations were opened to all those interested.
KEW, 3 Barry Street
Agent: Mark Josem – Jellis Craig
SOI: $5,750,000 – $6,250,000
Crowd: 40
Opening Bid: $6,000,000 VB
Passed in: $6,050,000
Bidderman: 1
Auctioneer Mark Josem opened with a vendor bid of $6,000,000 then bidder 1 entered. This failed to encourage any further offers from the crowd, therefore the property was passed in.
HAWTHORN, 49 Barton Street
Agent: Scott Patterson – Kay & Burton
SOI: $4,000,000 – $4,400,000
Crowd: 60
Opening Bid: $3,900,000 VB
Passed in: $3,900,000 VB
Bidderman: 0
The auction opened with two successive vendor bids, to a silent crowd, which remained that way for the duration of the auction, causing a pass-in on a vendor bid of $3,950,000.
KEW, 25 Florence Avenue
Agent: Don Jayawardene – Jay & Jay
SOI: $8,500,000 – $9,350,000
Crowd: 35
Opening Bid: $8,000,000 VB
Passed in: $8,000,000 VB
Bidderman: 0
A pitch to potential buyers, a vendor bid, a referral and re-offer still saw no bidding intentions materialise from those gathered.
HAWTHORN - Get into the fast growing storage business
brilliant cashflow
Jonathon McCormack 0418 835 885
Matt Nicholls 0418 186 488
