Half Time
by Mal James & Gina Kantzas
Where are Prices at Lockdown 2?
As we go into Lockdown 2 and basically real estate in Melbourne grinds to a halt, we’ve attempted to draw a macro line in the sand, on where we think things are at right now – across our Inner Melbourne Top End Market.
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As we go for our half time break, it feels
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- Like demand is there for ready to move in homes, but nervous on the rest.
- Low in quality PPPs supply.
- Unsettled, but not overly negative on A-grader price – possibly due to low supply. Looking at all homes including B/C-graders then price is negative and may continue to drop further.
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When we come out in 6 weeks?
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- We expect A-grader, ready to move in homes/pricing to have some pep for the first month out of this lockdown.
- The rest of the market is genuinely a toss of a coin.
- Yes a fair bit of negativity is likely however, we still feel Inner Melbourne home price rises are a possibility later this year – particularly if you accept that we have had a significant fall already.Â
All Price$ Are Emotional
Great Homes we’ve bought and sold in the last 20 years and why were they great?
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Emotion is why?
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We feel Emotion is 1 and 2 in most buying decisions, with Cost of Building at the bottom.
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- Interpretation of decision maker spouse’s Emotion
- Emotion of other spouse on home
- Position
- Luck – timing, other bidders, read something?
- Agent and campaign
- Strategy – process
- Banks
- Asking Price
- Due Diligence Logic
- Actual Price
- Cost of Property Build
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What are some of a home’s aspects that create Emotion, Feelings, Je ne sais quoi that really count in terms of buyer decisions and in many cases price?
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That is a million-dollar question – in some cases a multi-million-dollar question.
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Smart agents know how find and match buyer and seller emotion.
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To highlight the often-underrated value of emotion we are producing a series focussed on one key emotional point that we think bought or sold 20 of the homes we have bought for or sold for in the last 20 years.
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Hope you like it.
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Gina, Simone, Phoebe, Mads, Kathy, Mal and Randall





Window$ and Planting$
Why Perth Street as our start?
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Well everybody could have a home like this – every single person in Australia.
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The living room, bathroom and bedroom stick in my mind even now – 15 years after purchase.
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It really changed how I viewed single-fronters and what a designer can contribute under very tight space constraints.
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The concept and execution to this day remains in my mind – a classic.
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Why?
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Garden and light aspect created from garden and light wells neatly developed into a very tightly bunched row of single fronted period homes.
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Boring new homes, ugly period homes can all be completely transformed in terms of space, feeling, desirability by windows and garden aspects.
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The beautiful and incredibly smart thing done by the creator of this renovation was each window made a different frame and garden picture.
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One of the garden windows was almost tropical – bathroom. The living area had a tight vine creeper on the neighbours wall to give a sense of space and design and European wine flavour.
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So different, yet it completely worked, even in a period home – it gave each room a different aspect, a different perspective and a different feeling.
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I really enjoyed buying this home for you Mark and Leonie. It still sits in my mind as one our Top 10s and it was only just on a million dollars. Thank you
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Learning: Framing your feeling – garden aspect windows that bring in a mottled light – even in the tightest of spaces really lift the desirability (and price) of a home.
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Another learning was the value of experts – there is no way this was possible by an amateur home renovator.
Our Game
Over the next six weeks of Marketnews let’s have a bit of respite from it all and let’s see if we, our families and our community can work out a play, that helps us with buying, selling and holding A-grade property (in Melbourne).
Name of Game: Family Homes Buy Hold Sell (Melbourne Edition)
Winners and Losers: Of course
Dice: Yep – there is luck involved
Goal: To get through 5 Levels
Level 1: Start and First Home
Level 2: Adding a Family
Level 3: Investing
Level 4: Set Your Life
Level 5: Community Smarts
Path to levels involves:
Skill, Luck, Money, Others, Experience, Acquired Knowledge and Time
Player Icons:
Moneywoman, Agent, Bidderman, Seller, Tenant, Taxperson, You and a few others
Themes:
- Individual, Family, Community
- A, B and C-Graders
- PPPs
- Compounding Gains, Transfer Costs, Tax management
- Growth, Cashflow, Risk
- Demand, Supply, Price
- Market, Rumours, Alliances
- Ethics, Lies, Due Diligence Database
Cards: Yes, there will be questions
Now for our Family Home Game to Work:
- Simple to learn as in Checkers
- Encompassing More as in Game of Life
- Skill specific as in Monopoly
- Engaging as in Fortnite
- Community Minded as in Pandemic
Let’s get a basic start and endgame clarified by next week
Yes we are still open and thank you Victorians
We are still open for business – planning – searching – preparing – thinking – and we thought we’d put out some positive property emotion for most of the days that Dan, Jenny and Brett have us staying at home.
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We support you and sensible opposition/criticism – however please keep going, don’t worry about a few bungles, we all make them and it’s not the big picture.
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And to all the brave health, food supply and essential service workers; we sincerely say thank you – you are appreciated.
Why James?





Secret Sauce


