May M2 has spoken

Saturday, May 27th, 2023
Toorak, 225 Kooyong Road SOI: $7,500,000 - $8,250,000 Sales Agent: Anthony Reis – Marshall White Crowd: 35 Opening Bid: $7,400,000 VB Passed in: $7,650,000 Sold After: Above $7,650,000 Bidders: 2 Photos: Kieran

100 Auction Test. 2023M2.

We attended, witnessed and reported on 100 auctions

Overall Market is Up but Volatile

Camberwell, 5 Crellin Grove SOI: $3,000,000 - $3,300,000 Sales Agent: Mark Pezzin – Jellis Craig Crowd: 50 Opening Bid: $3,000,000 VB On the market: $3,300,000 Under the hammer: $3,505,000 Bidders: 3 Photo: Kieran
2023 M1 Opening

Bidderman

1.5

Stock

LOW

Clearance

64%

2023 M2 May

Bidderman

1.8

Stock

LOW

Clearance

69%

Black Rock, 25 Red Bluff Street SOI: $4,800,000 - $5,000,000 Sales Agent: Lambros Bollas – O’Brien Crowd: 150 Opening Bid: $5,000,000 On the market: $5,500,000 Under the hammer: $5,732,000 Bidders: 3 Photo: Catherine

Huge Difference in Council Market Strength

Stonnington

Bidderman

1.3

Stock

LOW

Clearance

65%

Bayside

Bidderman

1.6

Stock

LOW

Clearance

58%

Boroondara

Bidderman

2.1

Stock

LOW

Clearance

80%

Mal, what do you mean Volatile market?

 

You know that fiery girlfriend or boyfriend you are showing up for and you don’t know whether it’s going to be a great date or a disaster – that’s a volatile market.

 

It’s a risk. Do you go to the party, risk a public flop but increase your chances of getting lucky or do you stay home and text where it’s safe, but not much can happen – that’s a volatile strategy choice – auction or sit tight.

 

Volatility happens on market turns and the market IS turning – not with universal consistency but it IS turning. No bell ringing – for it could just as easily re-turn again.

 

May 2023 M2 is our second Inner Melbourne Top End market in a row that is up after a 5 down markets chain.

 

So, what do we know?

 

We are on low stock, extremely low stock and we are demand and supply markets – so a big improvement in supply in Spring may affect Bidderman and re-lower the market come footy finals time. Then again it may not – my guess, is it will be a solid market early.

 

Geographically Boroondara is a happening place and is now quite predictable – you go to auction – you will sell. This has really only started to confirm itself between M1 and M2 markets in 2023. On the other hand, Bayside is very much hit-and-miss.

 

Inner East v Bayside: See our Bidderman graphic below of the first 30 auction strings in our 100-auction test for 2023 M2 (May) which ended today.  

 

The numbers represent Bidderman at each auction and green is an immediate sale or success v red is a pass-in or fail.

 

Inner East has a 50% higher Bidderman than By the Bay – that’s a Sydney/GWS crowd v a Demons/Saints Crowd – we are still a fair way off Pies v Bombers crowds of early 2022 and 2015/2016 – but late last year we were lucky to get a suburban bowls club crowd at auction.

 

Things are on the up and early Spring is looking ok.

Boroondara - On Fire

Camberwell  Canterbury  Glen Iris  Hawthorn  Hawthorn East  Kew

Opening M1

Bidderman

2

Stock

LOW

Clearance

81%

May M2

Bidderman

2.1

Stock

LOW

Clearance

80%

Glen Iris, 47 Kerferd Road SOI: $3,800,000 - $4,180,000 Sales Agent: Zali Reynolds - Shelter Crowd: 85 Opening Bid: $3,900,000 Passed in: $4,460,000 Sold After: $4,470,000 Bidders: 3 Photo: Phoebe

BOROONDARA

 

Glen Iris, 15 Cloverdale Road

SOI: $3,000,000 – $3,300,000

Sales Agent: Jason Brinkworth – Marshall White

Crowd: 40

Opening Bid: $3,000,000 VB

Passed in: $3,025,000

Sold After: $undisc

Bidders: 1

A single 25,000 bid was all it took to secure the top spot.

 

Surrey Hills, 8 Thistle Street

SOI: $2,250,000 – $2,450,000

Sales Agent: Ross Stryker – Jellis Craig

Before Auction: $undisc

 

Hawthorn, 58 Illawarra Road

SOI: $3,500,000 – $3,800,000

Sales Agent: Adam Cashmore – Kay & Burton

Crowd: 70

Opening Bid: $3,600,000

On the market: $4,160,000

Under the hammer: $4,220,000

Bidders: 3

The $3,600,000 opening vendor bid was met with silence , before auctioneer Scott Patterson made a second vendor bid of $3,620,000. Finally, activity commenced with $3,640,000 from bidder 1, plus two others, who duked it out until the final result, the hammer falling on $4,220,000.

 

Hawthorn, 38 Chrystobel Crescent

SOI: $6,650,000 – $7,300,000

Sales Agent: Mike Beardsley

Before Auction: $undisc

Bidders: 1

 

Glen Iris, 4 Ferndale Road

SOI: $2,800,000 – $3,000,000

Sales Agent: Jesse Matthews – Marshall White

Before Auction:

Bidders: 1

 

Kew, 41 Mont Victor Road

SOI: $3,000,000 – $3,300,000

Sales Agent: Daniel Bradd – Marshall White

Before Auction:

Bidders: 1

 

Glen Iris, 47 Kerferd Road

SOI: $3,800,000 – $4,180,000

Sales Agent: Zali Reynolds – Shelter

Crowd: 85

Opening Bid: $3,900,000

Passed in: $4,460,000

Sold After: $4,470,000

Bidders: 3

Huge crowd, multiple bidders, long auction, but stilled passed in.

 

Kew, 137 Wellington Street

SOI: $2,500,000 – $2,750,000

Sales Agent: Mike Beardsley

Crowd: 40

Opening Bid: $2,500,000

On the market: $2,730,000

Under the hammer: $2,740,000

Bidders: 3

A competition between two bidders, the first offering $2,500,000, until the property sold for $2,740,000. 

 

Hawthorn East, 88 Campbell Road

Sales Agent: Desiree Wakim – Marshall White

Before Auction: $undisc:

Bidders: 1

 

Surrey Hills, 29 Kingston Road

SOI: $2,900,000 – $3,190,000

Sales Agent: David Smith – Marshall White

Crowd: 40

Opening Bid: $3,000,000 VB

Passed in: $3,100,000

Sold After: $3,255,000

Bidders: 2

Huge crowd, multiple bidders, long auction, but stilled passed in.

 

Camberwell, 5 Crellin Grove

SOI: $3,000,000 – $3,300,000

Sales Agent: Mark Pezzin – Jellis Craig

Crowd: 50

Opening Bid: $3,000,000 VB

On the market: $3,300,000

Under the hammer: $3,505,000

Bidders: 3

Three initial bidders. An audible sigh after a vendor check revealed the property was on the market, with reinvigorated bidding. A $5,000 bid sealed the deal to purchase the property under the hammer.

 

Surrey Hills, 101 Middlesex Road

SOI: $2,300,000 – $2,500,000

Sales Agent: Gail Logan – Fletchers

Crowd: 15

Opening Bid: $2,100,000

On the market: $2,115,000

Under the hammer: $2,550,000

Bidders: 4

Almost a third of the crowd was bidding. Sold under the hammer.

 

Camberwell, 113 Wattle Valley Road

SOI: $3,100,000 – $3,400,000

Sales Agent: Nicholas Franzmann – Marshall White

Crowd: 70

Opening Bid: $3,000,000 VB

Passed in: $3,100,000 VB

Bidders: 0

Auctioneer Julian Buford opened with a $3,000,000 vendor bid, which was followed by a second vendor bid; however no bidding activity was forthcoming, therefore the property was passed in. 

 

Camberwell, 12 Glen Iris Road

SOI: $2,400,000 – $2,600,000

Sales Agent: Zali Reynolds – Shelter

Crowd: 60

Opening Bid: $2,400,000 VB

Passed in: $2,400,000 VB

Bidders: 0

Opening bid was a vendor bid of $2,400,000 but was met with silence, which was the backdrop for the entire auction, resulting in a pass-in. 

 

Kew, 46 Stawell Street

SOI: $3,400,000 – $3,700,000

Sales Agent: Rachel Fabbro – RT Edgar

Crowd: 45

Opening Bid: $3,400,000

Passed in: $3,620,000

Bidders: 2

Rapid back-and-forth to open the poolside auction, but after bidding stalled and the property was not brought on the market, it was passed in.

 

Canterbury, 2 Stanley Grove

SOI: $4,600,000 – $5,050,000

Sales Agent: William Chen – Marshall White

Crowd: 70

Opening Bid: $4,650,000

Passed in: $5,110,000

Sold After: $undisc

Bidders: 4

Huge crowd, a car crash mid auction causing the street to be grid locked, 4 bidders fought for the property, but were unable to meet the reserve and the property passed in.

 

Glen Iris, 13 Lurnea Road

SOI: $3,300,000 – $3,60,000

Sales Agent: Yili Ma – Belle

Crowd: 30

Opening Bid: $3,300,00

Passed in: $3,350,000

Bidders: 1

An offer straight up was topped by a vendor bid. A further bid secured the single bidder negotiation rights.

 

Kew, 48 Barrington Avenue

SOI: $3,200,000 – $3,500,000

Sales Agent: Laurence Murphy – Nelson Alexander

Crowd: 40

Opening Bid: $3,300,000

Passed in: $3,300,000

Bidders: 1

A quiet event with an opening offer from the crowd the only bid recorded.

 

Kew, 130 Sackville Street

SOI: $4,000,000 – $4,400,000

Sales Agent: Sophie Su – Kay & Burton

Crowd: 40

Opening Bid: $4,000,000

Passed in: $4,450,000

Bidders: 2

A genuine bid to start, hard fought between two bidders. No further bid after a vendor referral and the property was passed in.

Sackville Ward Classic - 2430 sqm - $20m - $22m

Multi-Agent - Off-Market

Kew

James 0417 003 333
Marcus 0411 411 271
Stonnington - Volatile

Armadale  Malvern  Malvern East  Prahran  Richmond  South Yarra  Toorak

Opening M1

Bidderman

1.1

Stock

LOW

Clearance

52%

May M2

Bidderman

1.3

Stock

LOW

Clearance

65%

Malvern, 26 Claremont Avenue SOI: $3,500,000 - $3,850,000 Sales Agent: Carla Fetter – Jellis Craig Crowd: 60 Opening Bid: $3,500,000 On the market: $3,900,000 Under the hammer: $4,017,000 Bidders: 3 Photo: Kathy

STONNINGTON

 

Malvern, 26 Claremont Avenue

SOI: $3,500,000 – $3,850,000

Sales Agent: Carla Fetter – Jellis Craig

Crowd: 60

Opening Bid: $3,500,000

On the market: $3,900,000

Under the hammer: $4,017,000

Bidders: 3

After needing a vendor bid to open the bidding, two bidders swiftly bought this home onto the market. Just as bidder 2 began to anticipate their success, a third bidder joined in and took the keys. 

 

Toorak, 225 Kooyong Road

SOI: $7,500,000 – $8,250,000

Sales Agent: Anthony Reis – Marshall White

Crowd: 35

Opening Bid: $7,400,000 VB

Passed in: $7,650,000

Sold After: $undisc

Bidders: 2

Front garden auction punctuated by bagpipes. A two-horse race including a phone bidder.

 

South Yarra, 14 Powell Street

SOI: $2,700,000 – $2,950,000

Sales Agent: Lachlan Castran – John H Castran

Crowd: 74

Opening Bid: $2,750,000

Passed in: $2,750,000

Sold After: $2,950,000

Bidders: 0

The Autumn sun shone strongly in South Yarra but the bidders remained shy. No crowd bid could be roused after an initial vendor bid,  resulting in the property being passed in.

 

Prahran, 17 Stewart Street 

SOI: $2,000,000 – $2,200,000

Sales Agent: David Sciola – Jellis Craig

Bought Before: $undisc

Bidders: 1

 

Malvern East, 21a Turner Street

SOI: $2,000,000 – $2,200,000

Sales Agent: Tom Grieve – Ray White

Crowd: 30

Opening Bid: $1,800,000

On the market: $2,150,000

Under the hammer: $2,215,000

Bidders: 4

A small crowd, including 4 active bidders gathered to see a long drawn-out battle with bids slowly increasing by $1000 increments prior to the property being sold under the hammer

 

Malvern, 59 McArthur Street

SOI: $2,400,000 – $2,600,000

Sales Agent: Andrew James – Belle

Crowd: 25

Opening Bid: $2,500,000 VB

Passed in: $2,500,000 VB

Bidders: 0

Met with silence Auctioneer Andrew James opened and then closed with a vendor bid.

 

Malvern East, 98 Paxton Street

Sales Agent: Carla Fetter – Jellis Craig

Bought Before: $undisc

Bidders: 1

 

Glen Iris, 20 Maitland Street

SOI: $1,900,000 – $2,090,000

Sales Agent: Anthony Reis – Marshall White

Crowd: 50

Opening Bid: $2,000,000

On the market: $2,280,000

Under the hammer: $undisc

Bidders: 3

Opening with a genuine bid, this home was soon on the market and swiftly sold as three bidders vied for the keys.  Bidder one remained in command and was the successful purchaser. 

Bayside & Port Phillip - Volatile

Albert Park Brighton Brighton East Elsternwick Elwood Hampton Middle Park

Opening M1

Bidderman

1.2

Stock

LOW

Clearance

56%

May M2 2023

Bidderman

1.6

Stock

LOW

Clearance

58%

BAYSIDE

Port Melbourne, 77 Spring Street

SOI: $2,300,000 – $2,500,000

Sales Agent: Besim Kanacevic – Belle

Passed in: $2,440,000

Sold After: $2,550,000

Bidders: 3

 

Beaumaris, 15 Hume Street

SOI: $2,200,000 – $2,400,000

Sales Agent: Kevin Pleysier – Hodges

Crowd: 30

Opening Bid: $2,200,000 VB

Passed in: $2,200,000 VB

Bidders: 0

Vendor bid of $2,200,000 open and closed this very quiet auction

 

Brighton East, 1 Camperdown Street

SOI: $1,850,000 – $2,035,000

Sales Agent: Barb Gregory – Marshall White

Crowd: 20

Opening Bid: $1,850,000 VB

Passed in: $1,850,000 VB

Bidders: 0

In front of a small group of 20 people, auctioneer Steven Smith opens and closes the competition in Camperdown street today with a vendor bid of $1,850,000.

 

Black Rock, 33 Glenmore Crescent

SOI: $2,000,000 – $2,200,000

Sales Agent: Romana Altman – Buxton

Crowd: 80

Opening Bid: $2,200,000

On the market: $2,210,000

Under the hammer: $2,540,000

Bidders: 3

There was a buzz in the air with 3 bidders battling for the keys. Hammer was dropped to bidder 3 at $2,540,000

 

Black Rock, 25 Red Bluff Street

SOI: $4,800,000 – $5,000,000

Sales Agent: Lambros Bollas – O’Brien

Crowd: 150

Opening Bid: $5,000,000

On the market: $5,500,000

Under the hammer: $5,732,000

Bidders: 3

All the bells and whistles at today’s auction in Black Rock, with a band playing, coffee cart frothing and a crowd of around 150 people jostling to see the home in Red Bluff street auctioned to the highest bidder. Three bidders battle it out and after an opening bid at $5,000,000, the home is called on the market at $5,500,000 and sold under the hammer for $5,732,000 to the original opening bidder. 

 

Elwood, 82 Broadway

SOI: $2,000,000 – $2,200,000

Sales Agent: Kaine Lanyon – Marshall White

Crowd: 40

Opening Bid: $2,100,000

Passed in: $2,150,000

Bidders: 1

The auctioneer opened with a vendor bid of $2,100,000. With only 1 bidder the property was shortly passed in at $2,150,000.

 

Elwood, 100 Mitford Street

SOI: $3,500,000

Sales Agent: Torsten Kasper – Chisholm & Gamon

Before Auction: $undisc

Bidders: 1

 

Brighton, 12 Drake Street 

SOI: $3,500,000 – $3,800,000

Sales Agent: Nick Johnstone – Nick Johnstone Real Estate

Crowd: 100

Opening Bid: $3,800,000

On the market: $4,100,000

Under the hammer: $4,875,000

Bidders: 7

Seven bidders provide the spark for a rapid-fire auction conducted by Nick Johnstone. An immediate opening bid of $3,800,000 encourages potential buyers to participate. The home is called on the market at $4,100,000 and sold under the hammer to a delighted young family for $4,875,000.

 

South Melbourne, 152 Napier Street

SOI: $2,400,000 – $2,640,000

Sales Agent: Olive Bruce – Marshall White

Crowd: 40

Opening Bid: $2,500,000 VB

Passed in: $2,500,000 VB

Bidders: 0

Quiet auction, no action to report.

 

St Kilda, 258 Barkly Street

SOI: $1,820,000 – $2,000,000

Sales Agent: Daniel Micmacher – Gary Peer

Crowd: 30

Opening Bid: $1,750,000 VB

Passed in: $1,750,000 VB

Bidders: 0

The auction opened with a vendor bid of $1,750,000. With no bidders the auction passed in on the same vendor bid.

 

Brighton East, 20 Shasta Avenue

SOI: $2,400,000 – $2,550,000

Sales Agent: Sarah Kobel – Nick Johnstone

Crowd: 62

Opening Bid: $2,450,000

On the market: $2,520,000

Under the hammer: $2,705,000

Bidders: 4

A crowd of over 60 people gathered to watch 4 bidders battle it out for this bayside home. The result was a sale well above the vendors reserve.

 

Black Rock, 235-237 Beach Road

SOI: $3,800,000 – $4,100,000

Sales Agent: Mark Earle – Buxton

Crowd: 40

Opening Bid: $3,800,000 VB

Passed in: $3,800,000 VB

Bidders: 0

The freezing wind off the bay has frozen any action at the auction today in Beach Road, as auctioneer Mark Earle opens and closes the auction with a vendor bid of $3,800,000 in front of a small crowd of 40 people

 

St Kilda, 248 Barkly Street

SOI: $2,800,000 – $2,900,000

Sales Agent: Jesse Jones – Whitefox

Crowd: 30

Opening Bid: $2,800,000

Passed in: $3,110,000

Sold After: $undisc

Bidders: 3

The first bidder placed a bid of $2,500,000, this bid was rejected by the auctioneer. Shortly after a second bidder entered with a bid of $2,800,000. The property was passed in at $3,110,000.

 

St Kilda, 1 Alma Grove

SOI: $2,000,000 – $2,200,000

Sales Agent: Limor Herskovitz – Gary Peer

Crowd: 36

Opening Bid: $2,000,000 VB

Passed in: $2,150,000

Sold After: $2,200,000

Bidders: 2

The coffee truck kept the crowd well caffeinated while two bidders slowly edged towards the reserve. After Auctioneer Phillip Kingston passed the property in, bidder 1 moved inside to negotiate. 

The market is strengthening. The results are volatile. The stock low and not increasing.

 

Micro

 

We have been to 4 homes in the last week to give opinions on price – the most since mid-last year and the markets – it’s really clear and simple what is happening overall, despite volatile individual results.

 

Overall, the market is creeping upwards but on the lowest turnover in a very long time. It’s volatile meaning not consistent and it’s that because volatility always occurs around directional change.

 

Some areas as you can see in our 100 Auction tests are on fire – like Inner East.

 

Bayside warmed today and Stonnington went back into the cooler at the lower levels.

 

Volatile.

 

However overall, the pressure is on Inner Melbourne buyers and will continue to build as stock remains low, and as the local, state and fed governments continue to have no housing policies of value.

 

AND as Xi, Philip and Vladimir do, whatever it is they feel they must do.

 

Macro

 

And when’s done is done, there are all the signs the Inner Melbourne property market will explode again once their handiwork smooths over.

 

Philip is playing with the middle Price segment by making people think twice about buying and selling where a mortgage is involved.

 

Xi affects Chinese people settling in Aus and once the migration floodgates open, the ripples from Inner East may become floods to the Bay where the Aussie Chinese high-end market is only in its infancy. Xi does affect Position. Why? The lack of private school places could be a catalyst for more Asian background communities to open and in turn, attract more Asian background people with more money and a need for high end homes near private schools. The Inner East is already at bursting point compared to Bayside, so does that make sense?

 

Vladimir is affecting the world’s supply chains and that is affecting the wealthy’s thoughts on business and also builds (Property) – when those issues are resolved, renovations will get back on the agenda and homes in need of a reno, will begin to attract volcanic bidding again.

 

It’s simple demand and supply = price change. We have no supply and demand is in a lull.

 

Buyers and sellers were on hot sauce in 2007, 2009, 2015/16 and 18 months ago, then the second half of last year they fell into treacle, but right now there’s some honey around (making prices volatile). It’s full steam ahead in the East and back on the hot sauce again.

 

 

What is happening in the markets on a PPP basis?

 

Legend: Red is a problem and green in good with amber mixed.

 

Position: If you were buying or selling a ready to move in home, top or bottom end in Boroondara then expect some action. Well that’s you Xi.

 

Price: If you were looking to sell a home needing a big mortgage in the $2m to $6m range in Bayside expect little, until you are prepared to give it away. Thanks Phil.

 

Property: If you have land in Stonnington and its higher end, say Toorak expect a 50/50 – may or may not sell – depends on right agent, right method and right price.

 

Mmmmm Vlad that’s you and wealth confidence and building chains of supply!

Mal and Gina, so we know you as buyer agents – what’s the “off-market selling” you do?

 

In a buy sell, on the sell, we manage the whole process. Our focus is price, strategy, presentation, agent selection, execution, and extras, all of which are largely ignored in many off-markets, big mistake.

 

Price: The most abused tool in your toolkit. Get it right and it’s off to the races, get it wrong and you’re mucking out the stables. Why is so little testing done on price prior to going to market? Why is your decision made on who tells you the highest number or who sounds the most credible, when neither of those is consistently the best strategy to get the best price.

 

Strategy: When the average bidders at auctions in this market is 1, why is the only strategy suggested by the agent quote ‘em low and watch ’em fly at auction. Don’t worry about the sales pitch of somebody else’s miracle auction, give me the logic on why 1 bidder auctions, quoted low, are a plus for you. They are not, they are efficient for the agent and good for the buyer.

 

Presentation: Why is there an unwritten law that if you are selling your home off-market: it’s ok to look less than its best? Some of our strongest arguments with our off market selling clients are about spending money on presentation. You need to do it, even if the agent says oh, she’ll be right. That’s total BS. Why would we go out on a limb if we didn’t know it makes a difference – why does an agent not push as hard as we do: turnover and lack of time.

 

Agent selection: You really wonder about some sellers when they say I am going with such and such, as I know her, or he is a mate, or he has been ringing me a lot for a long time (why isn’t he or she ringing buyers for existing selling clients). WTF. Would that cut it at work?

 

Does Ross Lyon or Brad Scott make their selections on mates or who is best for the job? The coaches they replaced have been hailed as hardly done by nice guys – but Ross and Brad are very different – a clear plan, good support and they don’t select their mate or who rings them up all the time – they select who is best for the job, after they have been through a series of tests.

 

Why narrow the field in your first act. Wouldn’t it make more sense to have more agents, bringing more buyers and wouldn’t it make sense to keep more agents on your side?

 

How do you feel when you are rejected? Pissed off and angry at who rejected you? Probably – so what do you think agents who didn’t get your job are saying to a buyer when asked about your home? Let them have a chance to sell it if they have the best buyer.

 

It doesn’t feel like rocket science, there is so much history and self interest in how some currently sell.

 

Competing: What do you want agents to compete on – promises or results. Huh? Why make your final selection on glossy brochures and a slick sales presentation – it’s a pointer for sure – but when all are slick and glossy (all look so similar) doesn’t it just become a case of mine is bigger than his, choose me.

 

What about bring me the offers – from multiple agents? Why not test credentials in an off-market competition? Agents tell you it’s all about competition to get you the best, well get them to compete. We compete all the time.

 

But be careful – if you can’t manage the public narrative, then multiple agents instead of a better deal, become a fight to the bottom.

 

Execution: For all the not so nice things you can say about agents – there is one huge plus – their ability to focus on cutting a deal. It’s brilliant. But what happens if that deal is not in your best interests right this second? There seems to be no pause and reflect button on our agent friends at times. We encourage pause and reflect and then accept or keep going.

 

Extras: How can your agent take the time to give you something extra when they have 6 to 10 campaigns running this week – sorry I can’t see you at this time or this time or this time, but I can see you at 10.57 in my office for 3 minutes – and you’re the client. The buyers must be getting less.  Catch 22 – if they are not full on, then do you want them?

 

Solution: Let them do what they do best – call and call and call and combine them with someone who can bring strategies to the table like a mexican wave, another buyer, another agent and advice to hold until we get a competing buyer and more.

 

Real Life: This week the off-market above was a multi-agent home where we ran a mexican wave in Marketnews over the Easter weeks and sold in the low $4m’s having been bought in the high $2m’s during Covid – nothing done to it. It’s a great home.

 

Multi-agent Off-market began Feb 4 with a welcome meeting:

  1. Selling client was a reader of marketnews – unhappy with agent advice she had received.
  2. She rang us. We made a presentation to be open and look at all angles.
  3. We were given an authority, organised a contract, produced an SOI and gave access. The 4 off-market ducks.
  4. Gina replaced the styling with a new style.
  5. We selected to go off-market with a multi-agent strategy.
  6. We replaced the photography.
  7. We ran a mexican wave in Marketnews
  8. Solid interest in Week 1 from 1 buyer, via an agent.
  9. We at marketnews produced buyer 2 with solid interest in Week 3
  10. Selling client and agent and James Buy Sell meeting: strategy to make it happen as we now had 2 solid and understood buyers.
  11. An auction (we do love them when the ingredients are there) was organised over the phone and strong competition from mid $3m’s and on the market to over $4m. Agent did a great job. The buyer bought well.
  12. The buyer came from a marketnews mexican wave and looked at a beautifully presented off-market home and competed against another buyer from another agent – the brilliance of multi-agent.
  13. The total cost to our client was less than $10,000 for furniture, touch-ups, photos, contracts etc. and total agent fee was no more @ 2.2% split 50/50 with winning agent.
  14. Job done: Buyer bought a rare home well and the seller got what she wanted.
  15. Money: James Buy Sell Multi-Agent increase was $1.25 million or 45%.
    Melbourne Median increase during the same time was 7.1% (reiv)
    Aspendale Median increase during the same time was 9.5% (reiv)
    Increase taking local agent opinion of value and not the result was: 21% (SOI)
    The price in this volatile market was a record for area property type.
    This graph above shows this and is to scale.

April 25 2023

 

“If you’re thinking of selling don’t look past Gina and Mal for exceptional results. It’s their business to know how to stage a house and garden, know the best time of the year to sell in different areas, and they will know the key selling points of your house (and they can arrange for all of this to happen for you).  They know how to negotiate and more importantly, how to time negotiations.  They know the real estate agents and know who will be the right one for you.  You’re in really safe hands and most importantly they’re honest – they will advise to not sell if the offer isn’t right.  They’re truly ‘on your side’ and advise you on how to get the best outcome for you.  My advice: at the very least meet with them – you won’t be disappointed.”  

 

Our Buy Sell Client on this Aspendale home

2021 Bought - $19m

2023 Sold - $23m

Normally we say nothing - privacy - but somebody else splashed it all over the papers. In 2021 we bought for our client. This week sold for a $4m gross profit in 2 years. Same home, same agent. In fact same clients we acted for on another $4m+ profit Toorak home previously. That's a +20% uplift as the Toorak median dropped 10%.