EOI Auction Brilliant Agent Innovation
A $10.1 million reserve. A Wednesday auction. And a week with no cooling off. One Toorak sale may have just rewritten the rules for Melbourne’s top end, and we bought a half-acre in Kew the hard way. Here’s what every top-end buyer and seller needs to know now.
a little ray of sunshine has come into our world!
64% Sold. Low Stock. But Some of the Best Numbers We’ve Seen This Year.
Well, well, well. A little more positive news from Melbourne’s top-end auction market.
Across Boroondara, Stonnington and Bayside/Port Phillip, we monitored 33 scheduled auctions, with 21 properties sold — a 64% sales rate.
No Reservations: Reserves Are Good
This week in Marketnews, we’re covering published reserves, and in our opinion, they’ve been a complete success.
Yes, the market is still very difficult and prices are still falling, but the reserves themselves have worked.
Successful Difficult Conversations
Finding It Is Only Half The Job
Last week I told you I was back out on the trail, letterboxing Armadale for an overseas client. I said a few weeks ago the off-market wasn’t performing, and I hoped to be proven wrong.
Well, the phone has rung.
150 letters. Four responses. One property now of genuine interest.
Profitable Conversations
Clearance rates are in the high 50s. Bidders per auction are in the low ones. Both numbers say the same thing. The market is still falling.
Professional Conversations Facilitate Happiness
Give me somebody with a $3m house who understands they may get $2.8m, while there’s a good $5m house down the road we can buy for less than $4m?
Professional Conversations are Positive & Ethical
Professional conversations. Some positive outcomes. But every one was difficult. A successful week.
Solutions
Three Solutions: This Could Be a Great Market for You as a Buyer
be you a doctor, finance professional, mum and dad, business executive…be you someone slightly contrarian and has to as your kids haven’t stopped growing and/or is willing to act.
Early Spring Market
Because in this market, perhaps more than we’ve seen for a long time, knowing the true value isn’t an interesting discussion.
It is the deal.
It Was But Now It Is
You don’t need the old market back.
You just need to understand the new one.
And use it well.
The Market Isn’t Just Slow
2026 Mid Year Melbourne Luxury Property Report
Market Today – Post Budget – Real Auctions
So Where Is The Market Now post Budget?
The market is weak, but feels like the falling may be flattening a little.
At the top end above $10 million; activity is extremely thin, if not non-existent.
At the lower end, around $1 million to $2 million, demand remains relatively strong for A and even B-Graders. C-Graders nope!
In the middle market the $3 million to $6 million space that we focused on this week; it is very precise.
Alternatives To Not Selling …. ACTUALLY SELL
How to Sell Your Home In This Market
Ruminators, Collaborators, Determinators
Ruminators, Collaborators, Determinators
It’s been an interesting week.
Not dramatic. Not explosive. But layered.
A few small shocks. A few quiet wins.
Craig Tiley Beachfront Offer with 1% Any Agent Twist
Craig Tiley – 73 Nepean Highway Aspendale
Looking for a solution rather than a problem?
Manners, ethics, decency. I know they are not trendy at the top levels of life right now, but they still work, they still grease the wheels of life very effectively.
Looking for transparency, for a solution rather than a problem can make life sweet and they are there if you want to find them. Underrated but very efficient.
Real Positive Solutions
How do you sell your property – become one of the three out of ten that actually transact — and simultaneously buy one of the seven that aren’t moving? How do you turn this market, which feels for many like a trap, into the single best financial move you’ve made in a decade?
Four auctions. Two weeks. Four misses.
Homes are still being fiercely contested at auction when priced correctly. And homes are rotting on market for half a year when overpriced at an EOI.
The War on EOIs
Hundreds of Millions Sat Unsold via EOI in October 2025.
This week in Melbourne…
hundreds of millions of dollars of top-end property is sitting unsold.
Not withdrawn.
Not passed in.
Just sitting.
In March 2026 Sellers Still Aren’t Listening and the results are worse.
3 Homes $17M. Melbourne Growth Myth.
Last Thursday.
Three homes.
About $17 million worth of property.
And three very same but different (Aldi) lessons for buyers.