James Buyer Advocates - Melbourne

Agency v Advocacy. What We Ask. What We Want. What We Need.

Let me tell you a story to highlight the difference between advocacy and agency as I see it – my truth.

There’s a lovely woman I’ve been working with this year. I helped her buy a home. Then she asked me to sell one (multi-agent). And now, I’m assisting her with the early stages of a renovation with further advocacy.

A few weeks ago, we sat with two contractors. She turned to me and said: “What do you think?”

I paused.

“One will do what you ask,” I said. “The other might do what you actually want.”

I said might because:

– I’m not sure he wants to yet.

– And I’m not sure she knows what she wants yet.

And that’s the bridge I like to walk with my clients along: from ask to want to need.

That’s what real advocacy is.

Agency delivers what you ask for: “Buy me a house.” “Sell my home.”

Advocacy explores what you really want. And then asks: Is this it? And how do we get it?