Real Positive Solutions

Use Multi-Agents. Test Off Market. Before Going Public. Before Dropping Price

Let’s start with a number.

Half a billion dollars.

That’s the combined value of the last hundred or so properties we’ve seller advocated through James Buy Sell multi-agent. Just the last hundred.

We’ve paid out over $5 million in bonuses to agents outside our company for making the sales. Nearly $50,000 per property, on average.

Multi-agent works and works almost all the time. We have currently 1 property for sale off market – 5 new ones prepared last week and 3 more coming onto the off market for price testing soon.

We have no properties unsold from full campaigns last year.

Properties that sold. Deals that closed.

Kew — $15 million (3 agents). Brighton — $6 million (5 agents). Eaglemont — $9 million (3 agents). Armadale ($4m), Canterbury ($3m), Albert Park ($3m), Glen Iris, Prahran, Richmond, Kew, Hawthorn, Brighton East…..different agents, agencies.

You’ve possibly never heard of us. Because we don’t spend your money on our boards, our photos, our brand. Many times you spend very little on advertising at all. We just quietly go about finding agents who can find buyers and paying whoever finds them.

That’s the credential. Now let’s talk about your property.

Why Isn’t It Selling?

It might be price. It genuinely might be. In this market, with EOI clearance rates sitting below 30%, seven in ten properties unsold at close, price is real and it matters.

We won’t pretend otherwise – but many times you were guided as to the wrong price…. It’s not the market, it’s not bad luck…..its the agents system….. there is a solution below.

But it also might not be price.

It might be that the right buyer simply hasn’t been found yet.

And those are two very different problems. One requires you to give something up. The other requires you to reach further. Before you decide which problem you have, it’s worth making sure you’ve actually exhausted the second option.

Because there’s a quiet but costly mistake playing out across Melbourne’s high-end market right now. Good properties aren’t selling, not because they lack quality, and not always because the price is wrong but also because they lack exposure to the buyers who would pay the right price.

And instead of addressing that, many owners are being guided toward the bluntest of instruments: a price reduction. Ten percent. Then land tax, withholding tax — another five, another ten. Suddenly they’re mentally writing off twenty percent of their asset.

A price drop feels decisive. And worse, irreversible. An agent bonus is neither.

The Assumption That Could Be Costing You

The traditional model assumes that if a property is listed, buyers will find it.

That logic might hold in a booming market, where volume covers inefficiency. But in a selective, quieter environment, it breaks down completely.

All buyers don’t reliably find premium homes. Many are introduced to them. Connected. Guided.

We’ve been working with buyers for twenty-five years. More than half the properties our clients have bought – over 1,000 at this level – are on-market properties found by us – James Buyer Advocates. Not by the clients.

Not by the algorithm. By us. And off-market? Almost every single one – introduced by us, not the selling agent, not realestate.com.au.

When you appoint a single agent, you’re not just hiring representation, you’re unintentionally restricting reach. One network. One set of relationships of the 5 or even 10 networks, 10 sets of relationships.

In 2026, that may simply not be enough.